About GWM
Located in Melbourne, VIC, GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid, and cutting-edge electric models.
Vehicles Lineup
* Haval SUVs
* Cannon Ute
* Tank 4x4 SUV
* Ora EV
We offer high-quality vehicles tailored to the evolving needs of Australian consumers with a commitment to excellence and customer satisfaction.
About the Role: Senior Manager – Marketing
We're seeking a dynamic Senior Manager – Marketing to lead GWM's marketing strategy, drive brand growth, and enhance customer engagement.
Key Responsibilities:
* Develop and execute integrated marketing strategies aligned with business objectives.
* Lead and mentor a high-performing marketing team across Advertising, CRM & Digital, Brand & Sponsorships, and Operations.
* Champion brand management, digital transformation, and CRM strategies.
* Collaborate with cross-functional teams to drive cohesive messaging and support revenue growth.
* Optimise marketing campaigns with a data-driven focus on ROI and KPIs.
* Manage agency relationships, marketing budgets, and operational processes for maximum impact.
Requirements
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
* Minimum 7 years' experience in marketing, with at least 4 years in leadership.
* Proven expertise in brand management, digital marketing, and customer engagement.
* Exceptional leadership, analytical, and stakeholder management skills.
* Ability to manage multiple priorities in a fast-paced environment.
What We Offer
* A healthy work/life balance with work-from-home days
* A purpose-driven culture that thrives on energy and collaboration
* Prioritisation of well-being with a dedicated mental health day
* Access to 24/7 counselling services for you and your family
* Fully Maintained Company Vehicle