Job Description:
The Digital Marketing Specialist will be at the centre of the business's paid media and marketing efforts across major platforms. Reporting to the Media Lead, this role will develop insight led, data driven campaigns that reach local and global audiences, that ultimately drive engagement and overall acquisition efforts.
Main Responsibilities:
* Leading the business's overall performance media strategy and digital campaign planning across paid search, affiliates, programmatic display and paid social
* Collaborating with various external agencies and internal teams to brief, execute, test and optimise media activities and campaigns
* Driving and assess paid media performance using tools Adobe Analytics
* Managing key relationships with media partners, ensuring best-in-class media planning and execution.
Requirements:
* Strong hand-on experience of digital media platforms, with additional experience covering Google and Facebook Ads, as well as SA & DV 360
* Sophisticated ability to interpret data, and advise and influence multiple stakeholders on how and why efforts could be managed and optimised
* Exemplary communication ability, who thrives when working with multiple people and teams