Senior Marketing Manager, Australia & New Zealand
The Senior Marketing Manager plays a key role in shaping and delivering ESR's marketing and communications agenda in the ANZ market. This role leads the execution of integrated marketing programs that strengthen ESR's brand, deepen customer and investor engagement, and support the business's growth ambitions across Australia and New Zealand.
Reporting to the Group CMO, the Senior Marketing Manager works closely with commercial, development, leasing and asset management teams locally, as well as Group Marketing across the region, and leads marketing and communications engagement with senior leadership across the ANZ business.
About You
You're a senior marketing and communications professional with a strong track record delivering integrated, high‐quality work in complex organisations. You are commercially minded, confident working with senior leaders, and comfortable translating business priorities into clear, effective marketing and communications activity.
You enjoy leading teams and building capability, while staying close enough to the detail to ensure quality execution. You are organised, proactive and able to manage multiple priorities in a fast‐moving environment, bringing structure and momentum to the way marketing is delivered.
You value collaboration and partnership, working easily across disciplines such as leasing, asset management, development and capital transactions. You are motivated by the opportunity to make a visible impact locally, with the scope to broaden your influence and progress within the business over time.
Brand, Marketing & Communications Delivery
* Execute ESR's national marketing and communications strategy across Australia and New Zealand to strengthen brand reputation and market presence
* Lead marketing initiatives across the ANZ portfolio, including campaigns, asset branding, customer communications and launch activity
* Ensure consistent application of ESR's brand guidelines across all channels, touchpoints and marketing materials
* Oversee the refresh, governance and rollout of marketing tools and templates (including Templafy), aligned to Group brand standards
* Manage the execution of ANZ signage guidelines, ensuring consistent brand representation across physical ESR sites
Content, Digital & Collateral Management
* Manage ESR Australia & New Zealand's digital presence, including the local corporate website, and provide content for Group social channels
* Develop and oversee high‐quality submissions, pitches and bespoke proposals that position ESR as a preferred partner
* Develop and maintain corporate collateral including brochures, signage, banners, newsletters, welcome packs, photography and other local content
* Oversee the ESR ANZ Marketing Toolbox, ensuring content is current, well‐curated and accessible
* Maintain content and image libraries with strong quality control and brand alignment
* Review and quality‐check all marketing content and communications for accuracy, clarity and brand consistency
Stakeholder Engagement & External Representation
* Manage public relations activity, supporting media engagement, brand reputation and issue management as required
* Build strong, productive relationships with external agencies, suppliers and industry partners, including PR, creative, real estate and digital agencies
* Partner with regional ESR teams on Group‐level initiatives, ensuring alignment and effective Australian and New Zealand market representation
Performance, Insights & Reporting
* Track and report on marketing performance, campaign effectiveness and customer engagement metrics
* Provide insights and recommendations to support continuous optimisation and informed decision‐making
Team Leadership
* Lead, coach and develop members of the ANZ Marketing team, fostering high performance, collaboration and accountability. Currently this role has one direct report.
* Champion strong operational discipline, forward planning and continuous improvement across marketing processes
Requirements
Education
* Tertiary qualification in marketing, communications or a related discipline
Experience, Skills & Competencies
* 10+ years' experience delivering integrated brand, marketing and communications programs within high‐performing or complex organisations
* Experience in the property sector (ideally industrial or logistics) is highly advantageous
* Demonstrated capability delivering integrated marketing and communications initiatives at scale
* Strong experience across campaign development, digital marketing, content production and customer experience programs
* Proven ability to translate market research and insights into effective multi‐channel activity
* Excellent stakeholder engagement skills, with the ability to build trusted relationships across diverse internal and external groups
* Experience managing marketing budgets with strong commercial judgement
* Proven ability to lead, develop and motivate a team
* Strong attention to detail and the ability to manage competing priorities in a dynamic environment
Benefits
ESR offers a range of benefits designed to support your growth, wellbeing and life within and beyond work.
* Ongoing career growth through expert coaching, leading projects, and learning opportunities
* Flexible and remote working options to support balance and productivity
* 4 weeks annual leave plus option to purchase more
* 5 months paid parental leave and flexible arrangements
* Salary continuance and life insurance
* Access to wellbeing resources, EAP, and a connected social culture
* Exclusive discounts and partner benefits
#J-18808-Ljbffr