Partnerships - Influencers and Affiliates
Budgy Smuggler, we're on a mission to put a pair of smugglers on every beach in the world. Proudly Australian, we design and make quality swimwear and apparel that celebrates fun, authenticity, and community. We're a growing, grassroots brand with global ambitions and we're looking for a Partnerships role to help us spread more smiles around the world through our Athletes, Influencers and Affiliates.
The Role:
This role is responsible for managing creator relationships, briefing content campaigns, overseeing seeing & gifting logistics, and ensuring a steady flow of high-quality, brand-aligned content.
The role also drives the growth and performance of Budgy Smuggler's Affiliate Program, nurturing commercial partnerships that blend authenticity with measurable sales impact.
Main Responsibilities:
Content Engine Program
Lead the Content Engine: Manage our network of influencers and affiliate talent who generate high-quality content for use across all Budgy Smuggler digital platforms.
Briefing & Coordination: Develop clear and timely briefs for influencer and affiliate creators to generate both organic and paid social media content in alignment with campaign goals.
Gifting Logistics: Oversee product gifting to creators (influencers and affiliates) to ensure timely delivery of campaign-critical attire and assets.
Content Library Management: Maintain an organised system of approved content for use by the marketing and performance media teams.
Cross-Channel Collaboration: Work closely with Marketing Manager to ensure the output supports creative and media needs.
Performance Oversight: Manage and monitor program results, including tracking referral code performance, campaign offers, creator contracts, and removing under-performing talent, and ensuring timely delivery on commitments.
Global Talent Network Growth: Scale and maintain a high-quality creative network to 1,000+ vetted global creators, ensuring talent and geo diversity, and brand alignment.
Talent Acquisition Funnels: Build and optimise recruiting funnels to consistently acquire, vet, and onboard high-quality creators across key markets.
Assistance: Additional resources will be allocated to assist with the admin surrounding this program.
Affiliate Program Ownership
Manage recruitment, onboarding, and performance tracking of affiliate partners using discount codes and performance-based incentives.
Monitor and report on affiliate-driven sales, ensuring top performers are nurtured with tailored campaigns and perks.
Coordinate monthly or quarterly reviews of affiliate contributions to brand visibility and revenue.
Seeding and Relationship Delivery
Own and maintain the AU Seeding Strategy, working closely with George & Guillaume on the EU side.
Budget Allocation & Seeding: Plan, track, and optimise the seeding allocation budget to ensure maximum ROI across talent segments and key markets
Ensure product is in talent's hands pre-major releases to drive hype and visibility.
Manage milestone gifting logistics across core sports talent and notable influencers.
Collaborate with Marketing to keep talent engagement energetic and brand-aligned.
Seniority level:
Entry level
Employment type:
Full time
Industries:
Retail Apparel and Fashion
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📌 Partnerships - Influencers And Affiliates
🏢 Budgy Smuggler
📍 Sydney