OverviewLead Strategist - eCommerce Growth MarketingRight Hook Digital is an eCommerce Growth Agency that drives growth for ambitious brands with a profit-first approach.
We focus on results and relationships, supporting a team-driven setting with a specialized pod structure that backs each Lead Strategist with the tools needed to drive real results.ResponsibilitiesStrategic Planning: Build and present data-driven strategies that connect to each client's growth goalsCross-Channel Strategy: Guide and oversee paid marketing channels (Social & Search) to drive scalable, profitable growthCreative Strategy: Collaborate with the Creative Strategist to deploy and test high-converting, brand-aligned creative across channelsBudget Performance: Identify and execute budget allocation strategies to maximize profitable growthClient Relationships: Be the go-to advisor for clients—Results Through Relationships is our coreTeam Leadership: Lead and mentor your pod (Media Buyer, Project Coordinator, Visual Creator) to deliver aligned growth strategiesBest Practice Contributor: Help define and refine our best practices, testing methods, and playbooksProject Management: Own end-to-end project flow, ensuring quality execution from ads to landing pagesQualificationsIdeally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus)Proven success driving results with $40k+/month ad budgetsMarketing expertise in creative strategy, data analysis, and fundamentalsExcel & Google Sheets proficiency with MER, CLTV, nCPA, and other key metricsTop-notch communicator with a client-centered mindsetNatural leader and team player who embodies Right Hook's values, especially Client Success and Elevate One AnotherBenefitsCompetitive Pay: AUD $100k-$110k base with additional bonus potential; top strategists earn over $190k with bonusesLearning & Development: Access elite training, courses, and eventsCareer Growth: Opportunities to advance as the company growsImpactful Work: Partner with brands across fashion, health & fitness, beauty, and moreTeam Support: Strong cross-functional support from media to creativeIf you're ready to make a real impact and join a growth-focused team, apply today and let's achieve big things together.
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📌 Lead Strategist - Ecommerce Growth Marketing
🏢 Right Hook Digital
📍 Brisbane