Here's a clean, SEEK-ready job specification outline based on what you provided. I've tightened the language, made it scannable for SEEK, and kept it attractive to the right digital marketer without over-inflating it.
Digital Marketing Specialist (Part-Time / Hybrid)
Location: Melbourne Eastern Suburbs
Work Arrangement: On-site 1 day per week (hybrid flexibility)
About the Role
We are seeking a driven and proactive Digital Marketing Specialist with a positive mindset and hands-on experience across digital media platforms. This role focuses on managing and optimising digital content, paid advertising, and engagement strategies to drive traffic, customer interaction, and measurable results across our brands.
Key Responsibilities
* Create, manage, and optimise digital content across:
o Facebook
o Google Business Profiles
o Website blogs
o Email marketing (Mailchimp)
o Local online forums
* Plan, implement, and manage PPC and Google Ads (AdWords) campaigns.
* Deliver SEO strategies across all brands, aligned with Google Ads activity.
* Design, format, schedule, and manage Mailchimp email marketing campaigns .
* Create and manage advanced Mailchimp automation workflows and email sequences.
* Provide weekly performance reports outlining digital marketing results across all brands.
* Develop, implement, and continuously refine social media funnels and strategies to drive customer engagement.
* Create and publish engaging social media content across Facebook, Instagram, and Google platforms .
* Moderate social media communities, responding professionally and consistently with company values.
* Identify and explore new digital channels and opportunities to increase traffic and brand activity.
* Manage digital media activities within allocated budgets, as directed.
Essential Skills & Experience
* Proven experience in a digital marketing role .
* Minimum 5+ years of professional digital marketing experience required.
* Strong hands-on knowledge of Google Ads (AdWords) and PPC campaigns.
* Experience with SEO, content marketing, and social media management.
* Demonstrated experience designing and managing Mailchimp campaigns .
* Ability to analyse performance data and provide clear, actionable insights.
* Strong communication skills and a professional, brand-aligned approach online.
* Highly organised, self-motivated, and results-driven.
Desirable (Highly Valued)
* Google Ads Certification(s) .
* Current Google Ads certification must be held prior to commencement of employment.
* Experience managing multiple brands or accounts simultaneously.
* Familiarity with working within defined marketing budgets.
Why Join Us?
* Flexible, part-time hybrid role.
* Opportunity to make a real impact across multiple brands.
* Collaborative environment with autonomy and ownership over digital strategy.
* Ongoing opportunity to expand and innovate digital marketing channels.