Are you passionate about data and how it can shape powerful marketing strategies? We're partnering with a major Technology Organisation to find a talented Marketing Insights Analyst to join their growing team. The ideal candidate will be able to turn complex data into compelling stories that drive smarter marketing decisions.
If you thrive in a fast-paced environment and love using
tools like Power BI to bring clarity to customer behaviour, this is the role for you.
What You’ll Be Doing
* Analyse CRM and campaign data to uncover actionable insights that improve targeting and engagement
* Build and maintain dynamic dashboards in Power BI to visualise marketing performance
* Design and lead experimentation (e.g., A/B tests and multivariate tests) to generate actionable insights that inform and optimise marketing strategies, channel performance, and customer engagement.
* Translate complex data into clear, impactful narratives for stakeholders across the business
* Maintain data accuracy and integrity across reports and marketing systems
* Collaborate closely with cross-functional teams to ensure insights are understood and actioned
What We’re Looking For
* Advanced skills in Power BI (or similar tools like Tableau or Looker)
* Proficiency in SQL and Excel for data extraction and analysis
* Strong data storytelling ability – you can communicate insight, not just numbers
* Experience in marketing analytics, campaign measurement, and customer segmentation
* Confident communicator and collaborative team player
* Background in commercial or marketing analytics roles
* Understanding of campaign tracking, marketing performance metrics, and experimentation frameworks
* Collaborative mindset and comfort working in a fast-paced, agile environment
Salary: $112k + Super + Bonus
If you are interested in hearing more information in this Permanent role. Get in touch today via ************@PRA.com.au or apply now.