Strategic Content Designer
As a Strategic Content Designer, you will play a pivotal role in shaping the digital experience across multiple channels. Your primary objective is to create clarity, consistency, and compliance throughout our online presence.
This strategic position involves leading a team of content designers in developing frameworks, standards, and strategies to elevate content design across member journeys. You will champion AI-driven content delivery, personalization, and efficiency while mentoring and developing a talented team of Content Designers.
The key responsibilities include:
* Establishing best-in-class digital content and conversational design practice
* Championing user-centered content and conversational design for customer advocacy and financial targets
* Evolving a scalable content design system for consistency, accessibility, and efficiency
* Facilitating workshops and co-design sessions with stakeholders
* Guiding the team to create natural, intuitive experiences for chatbots and conversational AI products
* Partnering with marketing teams for cohesive end-to-end customer journeys
The ideal candidate will possess:
* A Bachelor's degree in English, Communications, Journalism, or equivalent experience
* 8+ years of experience in a similar Content Design Lead or Conversational Design Lead role
* Proven experience in mentoring and developing design teams
* Proven track record leading complex digital products and personalization experiences
* Hands-on experience integrating AI into content workflows
RACV offers flexible work arrangements, generous discounts on insurance policies, and a diverse and inclusive workplace culture.