The Brand |
This Queensland-based bridal brand is internationally renowned and redefining the bridal experience. During an exciting time of growth, they are elevating their brand identity with a focus on refinement, beautiful execution, and fearless innovation.
We are now seeking a Content Director to join the team based in the stunning Burleigh Heads headquarters.
The Role |
Part of the marketing team – imagine a role set in state-of-the-art settings, where you will be visually inspired to create world-class content – you will drive content direction across all digital platforms, including editorial and visual content - developing concepts for brand campaigns, and lead a creative team to deliver content that champions the brand storytelling, and drives brand awareness.
* Define and refine the visual identity and tone of voice across all brand channels
* Contribute to concept development for seasonal campaigns, capsule launches, collaborations, and runway moments
* Create all creative output, ensuring it reflects the evolving aesthetic and ambition of the brand
* Develop and own the brand's content strategy across web, email, social, in-store, and emerging platforms
* Create and contribute to the strategic content calendar that balances brand storytelling with commercial performance
* Ensure all content is elevated, on-brand, and aligned with key business objectives
* Lead the creation, curation of all social content across Instagram, TikTok, Pinterest, and Facebook
* Plan, shoot, and edit compelling, editorially-driven content tailored to each platform – from low-fi to elevated styles
* Identify and leverage trends, sounds, and creative formats that extend reach, deepen engagement, and grow brand equity
* Collaborate with a growing in-house and freelance creative team, including designers, content creators, photographers, stylists, and editors
* Collaborate closely with the design, digital, marketing, e-commerce, and retail teams to ensure seamless brand consistency across touchpoints
* Source and manage external creative collaborators where required
* Stay ahead of trends, ensuring the brand remains distinctive and aspirational
* Identify and pitch creative partnerships, shoot concepts, or brand moments that push the brand forward
The Skillset |
* Minimum 3 years' experience in content, brand, or creative direction - ideally within fashion, beauty, lifestyle, or design-led brands
* A strong portfolio showcasing creative leadership, storytelling, and brand development across digital and editorial platforms
* Hands-on experience in shoot production, art direction, content creation, and social media execution
* Proven ability to collaborate with and inspire a creative team in a fast-paced, highly visual business
* A natural balance of conceptual thinking, editorial taste, and commercial awareness
* Passion for high-end fashion and storytelling that resonates with a global audience
The Offer |
* Join a collaborative and ambitious team where ideas are welcomed and originality is celebrated
* Enjoy a culture of innovation, kindness, and real creative freedom
* Strong salary offering and company perks
The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian & Contemporary designer, beauty, and lifestyle brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME's, and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical, not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition – one where we develop long-term, meaningful relationships with all stakeholders.