As a Marketing Specialist, you'll play a pivotal role in crafting and executing marketing strategies that resonate with our audience. You'll collaborate with cross‑functional teams to drive brand awareness, support sales initiatives, and foster community engagement.
Benefits
- Make an impact with purpose-driven, sustainable brand
- Hybrid work flexibility
- Support for professional development and certifications
- Wellness and sustainability perks
- Discounts on eco-friendly products
- Lead creative, high-visibility campaigns
- Collaborative, inclusive team environment
- Chance to shape marketing strategy from the ground up
Task & responsibilities
- Support and execute marketing strategies that promote Able Koala's care services (including SIL, STA, and Retreat homes) in line with brand values and target audience needs.
- Conduct market and competitor research to identify trends, referral channels, and engagement opportunities within the aged care, disability, and dementia support sectors.
- Create and manage marketing content across website, social media, newsletters, brochures, and digital campaigns with a focus on storytelling, service clarity, and emotional connection.
- Assist in developing and distributing communication materials such as family welcome kits, service information packs, referral guides, and participant spotlight stories.
- Plan and coordinate events including open homes, family info sessions, community outreach days, and webinars aimed at building awareness and trust in Able Koala's model of care.
- Support email marketing campaigns targeting families, carers, partners, and health professionals using tools.
- Manage social media channels (such as Facebook), scheduling posts, responding to comments/messages, and growing online engagement with the community.
- Liaise with external creatives and agencies for graphic design, photography, video production, and printing to ensure timely and brand-aligned marketing assets.
- Monitor marketing performance metrics (website traffic, social reach, campaign engagement) using platforms like Google Analytics and Meta Business Suite; prepare reports and suggest improvements.
- Coordinate public relations activities and assist with influencer or ambassador outreach to raise brand visibility and reinforce Able Koala's values and care philosophy.
- Maintain the brand voice and tone consistently across all communication channels with sensitivity to the emotional and personal nature of dementia and disability care.
- Support the marketing budget tracking and ensure resources are used effectively and within approved spend limits.
Qualification & experience
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2–3 years' experience in marketing, preferably in retail, e-commerce, or sustainability
- Proven ability to plan and execute integrated marketing campaigns across digital and print
- Experience with content creation, event coordination, and marketing analytics tools
About Company
Able Koala Care Service Pty Ltd is a compassionate Queensland-based company dedicated to improving the lives of individuals with disabilities and the elderly. Established in 2022, Able Koala offers personalized care services that prioritize mental, physical, and spiritual well-being. With a focus on empathy and understanding, the company supports families and caregivers by providing temporary respite, personal assistance, and community engagement programs. Able Koala's mission is to empower individuals to live fulfilling, balanced lives through tailored care plans and a holistic approach that fosters connection and peace of mind.
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