Job Summary
ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data‐ and tech‐enabled precision marketing. The organization combines local relevance with scale, shifting data and technology from experimentation to competitive advantage, and operates through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU‐Market model, where the OU elevates and enables strategic growth plus OU‐wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnerships and experiences.
Reports to: Marketing Lead – Australia
Location: Sydney, Australia
Focus, Scope & Impact
This people‐manager role will act as the Sparkling Flavors Category Lead for Australia, focusing primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth.
Global Brands
* Provide input on high‐level category agenda and global brand strategy (positioning, occasions‐channels, VIS, passion points, creative, innovation) based on local consumer insights.
* Recommend 3‐year country projects and 2‐year IMX campaigns to Australia Marketing Lead.
* For local IMX campaigns and Innovation projects: develop and align briefs, oversee creation and pre‐testing, and approve the final project bundle.
* Define brand calendar at market level, allocating OU‐controlled DME to activity types.
Local and Regional Brands
* Develop brand strategy (positioning, occasions‐channels, VIS, passion points, creative, innovation) leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways.
* Recommend 3‐year innovation projects and 2‐year IMX campaigns to Australia Marketing Lead.
* For IMX campaigns and Innovation projects: develop and align briefs, oversee creation and pre‐testing, and approve the final project bundle.
* Define brand calendar at market level, allocating DME to creation & activity types.
* Support the development of channels and in‐store execution plans, supporting bottling partners and customers.
* Financial improvement – recommend LRP and ABP growth targets and continuously improve metrics (e.g., weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning and course‐correction.
Experience & Critical Requirements
* Significant marketing and leadership experience (10+ years), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership.
* Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy.
* Led scaled, complex, cross‐functional and cross‐geographical teams and projects.
* Led and developed teams directly.
* Advanced business and commercial acumen.
* Behaviors: Growth Mindset – someone that is curious, dreams big, does what is hard and has an enterprise mindset.
Communication Focus
* Strong analytical and problem‐solving skills; influential skills with senior executives.
* Ability to build and leverage relationships with key business partners (internally and externally), comfortable working with senior leaders.
* Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts.
* Ability to navigate complex challenges & linkages and articulate into plans to drive results.
* Ability to inspire through the power of our marketing and brands.
About Coca‐Cola ASEAN & South Pacific
The Coca‐Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our purpose is to refresh the world and make a difference. The Coca‐Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our sparkling soft drink portfolio in ASP includes Coca‐Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We are constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market, and we seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region.
Location(s)
Australia
City
North Sydney
Travel Required
0% - 25%
Relocation Provided
Yes
Job Posting End Date
April 4, 2026
Annual Incentive Reference Value Percentage
30%
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