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Programmatic media specialist (docklands)

Melbourne
Myer
Posted: 16 June
The role

Job no: 942988

Work type: Permanent / Full time

Location: Support Office - Docklands

Job Title: Programmatic Media Specialist (Media Specialist - Programmatic)

We are looking for a Programmatic Media Specialist to drive the implementation of paid programmatic media campaigns across Social, Display, and Video channels.

About the role

Hands‐on responsibility for day‐to‐day operations and implementation within Paid Social and Programmatic Display/Video – planning, ad ops, campaign/budget management, reporting, optimisation and analysis.

Manage media plans and respond to briefs.

Traffick and implement campaigns within programmatic buying platforms (CM360, DV360, Meta/TikTok Ads Manager) and manage/optimise budgets accordingly.

Deliver post campaign analysis to ensure learnings are clearly communicated and considered for future campaigns.

Develop and maintain processes to ensure efficiency is maximised in terms of campaign operations and planning.

Liaise with external suppliers, including key media partners, martech vendors and external agencies to ensure campaigns are successfully delivered.

Stay on top of consumer and industry trends to adapt and help inform successful campaign planning and activation.

Assist with other key projects and processes as necessary to ensure the successful delivery of marketing communications across the Myer team.

About you

  • 2+ years' experience working within paid programmatic media – Social, Display and Video.
  • Demonstrable hands‐on experience using a Demand Side Platform such as DV360 to manage programmatic Display and Video campaigns at scale, as well as Meta and/or TikTok Ads Manager platforms for Social.
  • Agency experience highly desirable.
  • Proficiency within adserving and analytics tools such as Google Campaign Manager and Google Analytics; an understanding of campaign tracking and measurement (CM360 preferred).
  • A strong understanding of the media landscape and the role paid programmatic digital channels can play within broader marketing campaigns.
  • Highly organised with very strong attention to detail to manage multiple campaigns at once.
  • Numerate, highly analytical and driven by data; always asking 'why' and looking to test and learn.
  • Good problem‐solving skills – able to think laterally and learn quickly to identify and fix issues as and when they arise.
  • Strong communication skills and comfortable liaising with internal and external stakeholders of all levels.

Equal Opportunity Employer. We pride ourselves on the diversity of the people who work at Myer, representing the community in which we serve.

Applications close: 19 May 2025 AUS Eastern Standard Time.

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