About the Role
Our team is seeking a highly skilled Growth Marketing and Analytics Manager to help us understand our audience, their interests, and how they engage with our content and commercial campaigns.
This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation.
You will lead a team focused on actionable intelligence that informs content strategy, marketing campaigns, product decisions, and enhances organisational data literacy.
The ideal candidate will have 5+ years in audience research, marketing analytics, and/or insights, with strong quantitative research experience and ability to manage end-to-end research and interpret data into actionable marketing strategies.
Key Responsibilities
* Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
* Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
* Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
* Own Mamamia's audience survey pipeline from design and implementation to analysis and insight delivery.
* Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
* Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
* Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
Requirements
* 5+ years in audience research, marketing analytics, and/or insights.
* Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
* Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
* Ability to translate complex data into compelling narratives that influence decision-making.
* Proven experience leading or managing a team and collaborating across multiple departments.
* Adaptability in a fast-paced environment.
Benefits
* Flexible working conditions (Hybrid working model).
* A day off to celebrate your birthday.
* Additional leave for years of service, plus annual rewards to celebrate your work anniversaries.
* Paid parental leave.
* Enjoy paid volunteer leave to support RizeUp, our charity partner.
* Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself.
* Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed.
About Us
We're a purpose-driven company dedicated to making the world a better place for women and girls. We believe in embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience.
We're passionate about digital innovation, growth through audience intelligence, and creating meaningful content that resonates with our audience.