Corporate Business Academy Pty Ltd, an established leader in education, is looking for a skilled **Marketing Specialist** to develop and execute strategic marketing campaigns. This position is critical to expanding our outreach and promoting institutes's courses and services effectively.
**Responsibilities Include**:
- Develop and implement strategic advertising campaigns to achieve enrollment and sales objectives.
- Provide guidance to senior management on effective approaches to reach prospective students and target audiences.
- Oversee the creation and production of promotional content, ensuring it stays within budget and meets deadlines.
- Analyze student behavior and enrollment trends to predict future market demands.
- Conduct thorough market research to identify potential opportunities for educational programs, services, and promotional initiatives.
- Manage research projects to assess demand for current and new offerings.
- Collaborate with external vendors and agencies on marketing initiatives.
- Advise on digital marketing, SEO, social media, and analytics to enhance online presence.
- Guide on marketing strategies, including program mix, pricing, advertising, and distribution channels to support recruitment and engagement.
**Required Skills & Experience**:
- Minimum qualification Certificate IV in Marketing and Communication and Diploma of Marketing and Communication
- Minimum 2 years of experience in advertising, marketing, or a related field
- Proven expertise in campaign management, market analysis and trend forecasting
- Strong communication and organizational skills, with a track record of successfully coordinating advertising production
**About the Company**
Corporate Business Academy Pty Ltd is a renowned educational institution, committed to providing quality education and growth opportunities. This role is commissioned and authorised by Corporate Business Academy Pty Ltd to support our mission of excellence.
Ready to Join Us?
Pay: $75,000.00 - $85,000.00 per year
Schedule:
- Monday to Friday
Work Authorisation:
- Australia (preferred)
Work Location: In person