Overview
A leading medical device manufacturing company is seeking a
Marketo Expert (Freelance, Remote)
to support its marketing initiatives. The ideal candidate will audit the Marketo database, update records, and assist with email marketing campaigns.
Responsibilities
Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
Import approximately 350-400 new records from a past event into the Marketo database.
Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
Provide ongoing database management and email marketing support on an ad hoc basis.
Qualifications
Proven experience working with Marketo, including database management, campaign execution, and reporting.
Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
Ability to analyze and optimize database records for improved engagement.
Strong communication skills, both written and verbal.
Excellent attention to detail.
Marketo and Salesforce Certified Expert preferred, but not required.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
Industries
IT Services and IT Consulting
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