Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.
Role Overview
This role is responsible for shaping Aster's brand narrative and overseeing all external-facing content.
A Native English Speaker is required.The position focuses primarily on content review and narrative development, with approximately 30% PR responsibility for media relations in Europe and North America.
Key Responsibilities
Content (≈70%)
Perform final review of all in-house content including campaign pages, marketing copy, announcements, and product content
Review and maintain consistency across Gitbook, the company website, and product documentation
Contribute to the structure and narrative refinement of the product whitepaper
Draft and refine key executive communication such as CEO (Leonard)'s panel scripts, keynote speeches, and interview materials
Build and enhance Aster's global narrative framework to ensure a unified brand voice
Public Relations (≈30%)
Build and maintain media relationships across Europe and North America (crypto + tech media)
Support PR strategy execution, including press releases, media pitching, and editorial review
Monitor industry narratives to ensure Aster's communication stays competitive, aligned, and forward-looking
Requirements
Must-Have
Native English speaker (mandatory)
5+ years of experience in content-related roles (Web3, Fintech, or Crypto preferred)
Strong storytelling and narrative-building capability with a strategic/macro perspective
Ability to independently execute high-quality final content review
Deep understanding of Western content logic, tone, and communication style
Ability to manage both content and PR tasks, with strong external communication skills
Nice to Have
Experience writing or editing whitepapers, Gitbook documentation, or technical long-form content
Existing relationships with EU/US crypto or tech media
Experience supporting CEO/executive-level communication
Familiarity with perpetual futures or derivatives products
Who We're Looking For
Someone who thinks at the brand/narrative level, not only as a copywriter.
Able to translate complex product concepts into clear and compelling messaging
Mature, independent, strategic; capable of owning Aster's global content direction.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Technology, Information and Internet