Key Role Summary:
As a senior marketing strategist, you will be responsible for developing and implementing tailored marketing campaigns across various portfolios. This role requires expertise in designing and executing personalized marketing communications that resonate with diverse audiences.
Responsibilities:
* Develop and implement omnichannel 1:1 marketing strategies to drive business growth and customer engagement.
* Lead cross-functional teams in the delivery of integrated marketing activities that meet stakeholder expectations and organizational goals.
* Utilize data analytics to inform campaign decisions and optimize marketing ROI.
* Collaborate with stakeholders to provide strategic insights and support operational cadence.
Requirements:
* A degree in Marketing or a related field, with at least 5 years of experience in business-to-consumer marketing strategy and journey design.
* Proven ability to design and execute personalized communication journeys across multiple channels.
* Exceptional stakeholder relationship management skills and strong presentation abilities.
* Experience working with agile project management tools, including Jira and Confluence.
* Advanced Excel and PowerPoint skills, as well as proficiency in marketing automation tools like Salesforce Marketing Cloud.
Benefits:
* Flexible work environment that supports work-life balance.
* Generous discounts on home and car insurance policies, RACV roadside care, and RACV resorts.
* Ongoing professional development opportunities.