Our ideal candidate will have a strategic mindset, leading and managing the entire brand strategy for New Zealand. This role focuses on Retail and NPD, with a Great culture & WFH Flex.
About the role
We are seeking an experienced Marketing Manager to manage and look after all marketing, brand and product strategy for all of New Zealand. This is a strategic and hands-on role where you will manage all areas of the portfolio's lifecycle from the inception of new products/brands, to the launch of campaigns including all advertising (TV, Radio, Digital, Social & Print) and post-campaign analysis.
The responsibilities
* Take real ownership and manage end-to-end brand and product marketing activities across ATL, BTL, Digital and Social including POP and all instore communications including new menu items.
* Work closely with both internal and external stakeholders including NPD, supply chain, restaurants, marketing, digital and analytics as well as agency relationships.
* Continuously assess and analyse campaign effectiveness, what is working and not working with a test and learn methodology including menu analysis.
* Manage nominated communications and New Product Development (NPD) project launches.
What you need to be successful
* A delicious attitude and hungry mindset balancing a nurturing and collaborative approach to hitting key business and brand objectives.
* A proven track record as a highly successful Marketing Manager looking for a tasty new challenge.
* A background in FMCG/QSR/Food or B2C Product, skilled in building a brand strategy and using insights to manage NPD.
* An adaptable and flexible nature and ability to influence key stakeholders to enjoy positive business outcomes.
Benefits
* Great salary and benefits.
* Opportunity to shape our marketing strategy and make a significant brand and company-wide impact.
* South Auckland location.
* A supportive, fun and collaborative working environment.
About us
We are a Global QSR Brand and key to our growth is New Zealand. You will play a pivotal role and with our team expanding we are looking to bring a positive and engaging Marketing Manager into our team. We have a culture of high performance with people who care and are passionate about what they do every day. It's a very sought-after work environment which is very much fast-paced but lots of fun too.