Key Responsibilities & duties:
- Oversee management of paid social and partnerships (e.g.: BVOD, Display, Native, Audio, YouTube, Content partnership) for Witchery, Mimco and Politix with best practice principles and governance behind every build.
- Collaborating with internal brand and broader team to plan, respond and optimise campaigns to meet deliverables and goals in accordance to the brief.
- Develop and manage internal processes to support day to day implementation across paid social and programmatic trading platforms (e.g.: DV360, Campaign Manager and Yahoo).
- Build a solid relationship with publishers and ad tech publishers to identify partnerships opportunities.
- Work closely with the brands stakeholders and lead discussions on developing digital strategies to support their overall digital marketing program, as well joining internal WIPs to share opportunities and performance results.
- Lead and continuously test and provide recommendations for optimisations and/or testing plans (e.g. A/B test implementation, new ad formats, brand lift & conversions lift studies)
- Partnering closely with publishers and various ad tech companies to continually innovate this space.
- Manage budget pacing to ensure budgets are on target and in line with objectives and strategy.
- Manage the reporting of all BAU and campaign activity while developing new reports, benchmarks documents and dashboards as required by the business.
- Champion performance targets for Witchery, Politix and Mimco through analysis and weekly optimisations.
- Collaborate with team members across other media and marketing verticals to share insights and capabilities in order to develop a cohesive experience across all brand touchpoints.
- Mentor your team members ensuring their goals are reached in the end of the financial year
- Stay abreast of industry trends and proactively lead discussions - Manage work overflow and team leave requirements
Workplace Health & Safety:
- Implement and adhere to CRG WHS policies and procedures, guidelines and safe work practices within your area of responsibility.
- Complete WHS/EEO induction and any prescribed WHS training.
- Maintain a safe working environment for team members, contractors and visitors, and ensure that others are not put at risk.
- Ensure that you consult and do not introduce new hazards or breach WHS legislation when implementing new initiatives, systems, products, equipment or designs.
- Report injuries or hazards as per CRG policy and support return to work programs.
Key Measurable (How success will be measured):
- Successful campaign implementation and execution within budget.
- Ensuring mentoring and training is offered to the team.
- Deliver profitable results across platforms in alignment to business targets.
- Develop a roadmap and strategy to grow platform capabilities.
- Develop a reporting framework to support stakeholder requirements.
Skills Required:
- 3 to 4+ years' experience in industries such as retail, FMCG or digital agency with retail account or media partner such as Meta or Google.
- Experience managing multiple client accounts in the past.
- Ability to manage large scale budget.
- Proven experience managing people.
- Experience in campaign optimisation and data analysis for reporting using both Excel and PowerPoint.
- Be familiar with audience segmentation and have a passion for understanding consumer insights and the ability to translate those insights into actionable business idea.
- Working in a fast-paced environment across key platforms such as Meta, TikTok, Pinterest, DV360, CM and Yahoo.
Additional: - Effective time management skills, including the ability to prioritise and meet multiple deadlines.
- Possess solid experience in digital and data-driven marketing.
- Have a passion for keeping up with media, data and technology trends.
- Have a level of autonomy in day to day activities.
Country Road Behaviours:
- Adhere to Country Road Behaviours:
- Team Player
- Results Focussed
- Maximise Business Opportunities
- Personal Leadership