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Heropa is a high-growth enterprise SaaS company. We deliver technical software training and pre-sales solutions to enterprise customers worldwide. With a product-led culture and technical depth, we're building out our marketing function to support an expanding sales team and drive immediate and long-term growth.
The Role:
We’re looking for a hands-on, execution-focused Marketing Manager to own and drive our go-to-market engine. With a heavy focus on lead generation, you will work closely with Sales, Product, and the founders to generate pipeline, create customer-facing content, and establish scalable marketing infrastructure. This role is ideal for someone who has experience in a lean B2B startup environment and has built marketing programs from scratch.
Key responsibilities:
Demand Generation
* Plan and execute paid campaigns across Google, LinkedIn, and retargeting channels
* Build and optimize landing pages, lead magnets, and multi-channel campaigns
* Collaborate with Sales to align campaigns with outbound efforts
* Create and maintain sales collateral
* Produce video tutorials and educational assets for technical buyers
* Support account-based marketing (ABM) for high-value targets
Website, Social & SEO
* Write and manage blog posts, landing pages, and social posts
* Own SEO strategy, content calendar and performance tracking, and testing to optimize engagement and conversion
Marketing Infrastructure & Automation
* Manage marketing automation setup and data flows in Hubspot to maximise lead nurturing and conversion in order to increase user retention, engagement and conversion rates.
* Monitor and analyse campaign performance to identify opportunities for improvement.
* Deliver and maintain marketing reporting dashboards, providing an analytical understanding of marketing efforts.
About You:
* 3–5 years of experience in B2B SaaS, marketing to technical buyers
* Strong execution across paid acquisition, SEO, social, content, and sales enablement
* Excellent writer and communicator, able to distil complex technical ideas
* Familiar with HubSpot, Google Ads, LinkedIn Campaign Manager, Wordpress, SEMrush, Canva
* Experience leveraging AI tools to improve marketing productivity and content development
* Curious, resourceful, and proactive—someone who thrives in a high-autonomy environment
* Prior experience in a startup or scale-up phase, with a proven track record building marketing functions from the ground up
Nice to Have:
* Basic video editing, analytics, or no-code tooling skills (e.g., Webflow, Zapier)
* Experience running and promoting webinars and virtual events
What We Offer:
* Competitive salary + performance bonus
* Flexible, remote-first work environment
* High ownership and visibility
* Opportunity to build a marketing function from the ground up
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Software Development
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