Public Relations and Communications Manager
Job Description
Domain is a leading property technology marketplace that recently became part of CoStar Group, a global leader in commercial real estate information and analytics.
About the role
We're looking for a former journalist or communications specialist with a sharp news sense, commercial instinct, and a desire to shape the national property conversation.
This role sits at the intersection of journalism, data, and corporate communications. You will translate complex research, data, and internal insights into compelling, credible, and news‐driven stories that journalists want to run. You'll work closely with research teams, economists, analysts, and spokespeople to surface fresh angles, anticipate the news cycle, and deliver high‐impact media coverage. The goal is to increase awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media.
What does success look like?
Success means Domain is consistently positioned as the first trusted source for property commentary. PR activity is proactive, insight‐led, and clearly linked to business objectives. The function operates at pace, with structured planning, measurable outcomes, and strong cross‐functional collaboration.
* Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media.
* Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data‐driven storytelling.
* Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials.
* Secure high‐profile interviews, TV appearances, speaking engagements, and event opportunities for residential spokespeople and subject‐matter experts.
* Collaborate with external agencies, ensuring alignment with brand priorities, messaging, and annual PR plans.
* Collaborate closely with Product Marketing, Corporate Communications, Content, social media, and Product teams to identify compelling narratives and timely story opportunities.
* Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media‐ready insights.
* Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimise PR strategy and messaging.
* Manage incoming media inquiries, including requests for data, commentary, and executive interviews.
* Track current events and housing‐related news to generate timely, relevant, and newsworthy press opportunities.
* Produce approximately 3–5 data‐driven press releases per month across residential topics.
* Track and report media outcomes.
Experience and Skills
* Minimum of 6 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution.
* Degree qualified.
* Preferable experience focused on residential real estate, housing, rentals, or consumer marketplaces.
* Deep understanding of the modern media landscape and strong news judgment.
* Established relationships with media, preferably reporters covering housing, real estate, business, finance, and economics.
* Proven success in creative pitching and securing earned media coverage.
* Experience working directly on messaging, interviews, quotes, and presentations.
* Ability to manage multiple priorities simultaneously in a fast‐paced, deadline‐driven environment.
* Excellent writing, editing, and verbal communication skills.
* Strong analytical mindset with the ability to translate data into compelling narratives.
* Preferred experience with Meltwater media monitoring.
* Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn.
Why join us?
* Hybrid working (3 days in the office).
* First‐rate parental leave and wellbeing policies.
* Access to Perkbox, giving discounts across healthcare, entertainment, food, utilities and more.
* Continuous opportunities to learn, grow, and advance your career.
* Freshly renovated offices with modern facilities.
Equity, Diversity & Inclusion
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We actively seek candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non‐binary people).
We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at edi@domain.com.au or call 1300 858 356.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‐free workplace and perform pre‐employment substance abuse testing.
#J-18808-Ljbffr