Overview Reporting to the Marketing Manager you will be responsible for the creation, scheduling, moderation and reporting of on-trend organic and paid content for different audiences across multiple social channels. Responsibilities - Organic & Paid Development of an owned social media approach to position us as a thought-leader in this space Develop and enforce social media channel strategies including channel launches, to ensure diversification of social presence Produce on-trend and fit-for-format social content that maximises social media reach and engagement per channel Produce monthly reports of social media channel performance and present back to the organisation quarterly on key outtakes Unify multiple paid social media agencies on a cohesive organisation-wide approach Develop and manage paid social media campaigns across multiple platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok) Set up, monitor, and optimize paid ads to ensure performance aligns with business goals (e.g., ROAS, CPA, CTR) Analyse campaign performance and generate reports to measure effectiveness and ROI Conduct A/B testing to optimise ad copy, visuals, and targeting strategies Develop a strategy for the online merchandise store and manage sales / fulfilment, including paid advertising approach Skills 3 years’ experience in organic and paid social content creation with proficiency in platforms E.g. Facebook, Instagram, TikTok, LinkedIn, YouTube Experience with social media advertising platforms e.g. Facebook Ads Executive, LinkedIn Campaign Executive Experience in moderation, using social media management tools (Hootsuite) Analytical skills to interpret social media metrics and adjust strategies accordingly Strong communication skills and time management skills Solution and results orientated with high attention to detail and drive for quality How to Apply Please click apply button now or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion.