Who is AANA?
The Australian Association of National Advertisers (AANA) is the leading marketing industry body in Australia. Our purpose is to shape the future of a trusted and sustainable marketing industry in Australia that drives business growth. More information about AANA can be found at aana.com.au.
Why Join AANA?
At AANA, you’ll be part of a small, but mighty team with big influence across Australia’s marketing and advertising industry. You’ll get to work on high-profile initiatives, collaborate with industry leaders, and play a pivotal role in helping marketers unlock growth, creativity, and responsibility in their work.
This is a rare opportunity to join a dynamic, fast-moving team and help shape the future of marketing in Australia.
Role Description
We are looking for a hands-on Marketing Communications Manager to drive awareness, growth, and engagement across our membership, events, training programs, and thought leadership initiatives.
This role will report into our Director of Member Engagement & Marketing and collaborate across the business to deliver effective communications, impactful marketing campaigns, and superior member experiences that inspire advocacy.
You will help oversee the full customer journey – from awareness to conversion, retention, and advocacy – ensuring AANA continues to deliver value to our members.
Key Responsibilities
Marketing & Communications
- Develop and deliver high-quality communications across digital, social, email, and media.
- Own AANA’s content calendar, social media channels, and newsletters.
- Grow and manage AANA’s LinkedIn and Meta presence, building a content strategy that amplifies reach and influence.
- Draft media releases, thought leadership, and copy for key programs, initiatives, and research.
Events & Member Engagement
- Support member acquisition and onboarding, ensuring a seamless and positive journey.
- Work closely with the Events team to promote and amplify the AANA events calendar.
- Create engaging event communications that drive registrations and maximise member participation.
Brand & Growth
- Execute brand marketing activities to strengthen AANA’s profile.
- Implement growth strategies to expand awareness and participation in programs and events.
- Support sponsorship activation and partnership communications.
Content & Creative
- Manage design, production, and development of key initiatives, launches, training programs, and industry reports.
- Brief and coordinate with designers and external suppliers to deliver high-quality creative assets.
Budget Management
- Manage the marketing budget to ensure efficient allocation of resources to meet organisational objectives.
Skills & Experience
We’re looking for a dynamic marketer who can balance strategy with execution.
- 6+ years’ experience in B2B marketing, communications, or events.
- Solid understanding of marketing principles and campaign strategy.
- Demonstrated experience across social media (particularly LinkedIn), email marketing, and digital tools.
- Excellent written and verbal communication skills.
- Advanced Microsoft PowerPoint or Canva or similar.
- Knowledge of relevant AI tools.
- Ability to manage multiple projects with attention to detail while meeting deadlines.
- Background in media, advertising, or membership organisations highly desirable.
Please provide a cover letter as well as your CV. Reach out to if you have any questions.
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📌 Marketing & Communications Manager
🏢 Australian Association of National Advertisers
📍 City of Sydney