Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Sales Recruit Partners
| Executive Search | Sales Enablement | Leadership Development |
National Sales Manager – FMCG (Grocery/Retail Channel)
Location: Sydney, NSW
Employment Type: Full-Time | Permanent
Lead national sales strategy for a high-growth imported food brand making bold moves in the Australian FMCG landscape.
About the Company
Our client is a dynamic international food manufacturer with established success in Europe and emerging traction in the Australian market. Backed by global operations and a pipeline of culturally rich, premium products, the company is now scaling its presence across major national grocery retailers and wholesalers.
With a flat structure and agile mindset, they offer autonomy, visibility, and the chance to build something meaningful from the ground up.
Why Join?
* Own the national customer strategy across top-tier grocery and wholesale accounts
* Report directly to regional leadership with influence over commercial decisions
* Join a growth-phase business with future leadership and team-building opportunities
* Shape how an international brand expands across Australia’s retail food landscape
* Enjoy a performance-driven culture that values initiative, energy, and commercial outcomes
About the Role
In this pivotal role, you’ll be responsible for delivering sales growth across key national accounts—Coles, Woolworths, IGA, and selected wholesalers—while managing a small but capable field sales team. Your focus will be on category development, trade planning, and driving profitable growth through strong customer partnerships.
You’ll be responsible for both strategic sales leadership and hands-on key account execution.
Key Responsibilities
* Lead the development and execution of a national retail and wholesale sales strategy
* Manage top-to-top relationships with Coles, Woolworths, and IGA at a head office level
* Oversee trade investment, promotional planning, and pricing strategy across accounts
* Develop field sales KPIs and support in-market execution via team leadership
* Identify new customer opportunities and lead negotiations to secure shelf presence
* Analyse sales data and category trends to inform account-specific strategies
* Collaborate with operations, supply chain, and marketing teams to ensure alignment
* Provide regular forecasting and performance reports to regional leadership
Your Background
* 7+ years in FMCG sales with direct experience managing Coles and Woolworths
* Proven experience in key account management, trade marketing, and national retail execution
* Previous leadership of field sales or commercial account teams (even if small scale)
* Commercially astute with strong negotiation and customer development skills
* Comfortable operating in lean, high-growth environments where speed and ownership matter
* Hands-on, team-oriented, and data-literate with a strong growth mindset
* Exposure to grocery imports, culturally focused food categories, or niche FMCG segments
* Experience launching new products into the Australian grocery channel
* Familiarity with category management and account planning tools
* An entrepreneurial mindset and ability to build capability around you
What’s on Offer
* A compelling base + performance incentive structure aligned with national KPIs
* Tools of trade, flexible working arrangements, and potential for future team growth
* Opportunity to shape the retail presence of a globally recognised brand in Australia
* High autonomy and direct visibility to senior leadership in a fast-growth environment
* A supportive, agile culture that rewards initiative and performance
If you're a seasoned FMCG sales professional with a track record of growing grocery accounts and ready to take ownership of a national strategy—this is your opportunity to lead and grow with impact. For further information, please contact Craig Southam on 0433220011 or email direct to quoting reference number 34142
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Management
* Industries
Food and Beverage Retail and Wholesale Food and Beverage
Referrals increase your chances of interviewing at Sales Recruit Partners by 2x
Get notified about new National Sales Manager jobs in Greater Sydney Area .
Sydney, New South Wales, Australia 4 days ago
Sydney, New South Wales, Australia 2 days ago
Baulkham Hills, New South Wales, Australia 2 weeks ago
Senior Director, Head of APAC Channel Sales
Sydney, New South Wales, Australia 14 hours ago
Sydney, New South Wales, Australia A$220,000.00-A$250,000.00 3 weeks ago
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia A$260,000.00-A$280,000.00 3 days ago
Millers Point, New South Wales, Australia 1 week ago
North Sydney, New South Wales, Australia 2 days ago
Director / Executive Director, Head of Pacific Sales, Private Markets Solutions
Millers Point, New South Wales, Australia 2 weeks ago
Director of Account Management (Dubai Based)
Sydney, New South Wales, Australia 3 days ago
Regional Sales Director, ANZ (Australia & New Zealand)
Sydney, New South Wales, Australia 3 months ago
Sydney, New South Wales, Australia 2 weeks ago
Regional Sales & Operations Manager, West/South Sydney
Parramatta, New South Wales, Australia 1 week ago
Senior Director, Industry Sales - Digital Experience
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 1 year ago
Sydney, New South Wales, Australia A$150,000.00-A$250,000.00 1 day ago
Sydney, New South Wales, Australia A$180,000.00-A$230,000.00 1 day ago
Regional Manager - CMF (Australia and New Zealand)
Sydney, New South Wales, Australia 20 hours ago
Sydney, New South Wales, Australia 4 weeks ago
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 2 days ago
Sydney, New South Wales, Australia 22 hours ago
Sydney, New South Wales, Australia 2 weeks ago
Millers Point, New South Wales, Australia 3 days ago
Terminals Pty Ltd, New South Wales, Australia 2 months ago
Regional Sales Director - Sydney, Australia
Sydney, New South Wales, Australia 2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr