About the Role
We're looking for an experienced
Lifecycle Marketing Manager
to join our growing retail business and play a key role in driving customer engagement, retention, and lifetime value.
You will own the end-to-end customer lifecycle strategy—using data, automation, and insight-led campaigns to deliver personalised, meaningful experiences across digital channels.
This is an exciting opportunity for a commercially minded marketer who thrives at the intersection of strategy, data, and creativity in a fast-paced retail environment.
Key Responsibilities
* Develop and execute lifecycle marketing strategies across acquisition, onboarding, engagement, retention, and reactivation
* Own customer communications across channels including email, SMS, push notifications, and in-app messaging
* Build and optimise automated customer journeys using marketing automation platforms
* Partner with Analytics, E-commerce, CRM, and Technology teams to leverage customer data and insights
* Segment audiences and personalise messaging to drive conversion, repeat purchase, and loyalty
* Lead A/B testing, experimentation, and continuous optimisation of campaigns
* Track, analyse, and report on performance metrics such as LTV, churn, retention, and campaign ROI
* Ensure all customer communications align with brand tone, privacy regulations, and best practices
About You
* 5+ years' experience in lifecycle, CRM, or retention marketing (retail or e-commerce experience highly regarded)
* Strong understanding of customer data, segmentation, and marketing automation
* Hands-on experience with tools such as Salesforce Marketing Cloud, Braze, HubSpot, Klaviyo, or similar
* Analytical mindset with the ability to translate insights into actionable strategies
* Excellent stakeholder management and communication skills
* Comfortable working in a fast-paced, results-driven environment
* Knowledge of Australian privacy and spam regulations (Privacy Act, Spam Act)
What We Offer
* Competitive salary package plus benefits
* Flexible working arrangements and a supportive, inclusive culture
* Opportunities for career growth and professional development
* The chance to make a real impact on how customers experience our brand
How to Apply
If you're passionate about creating meaningful customer experiences and driving growth through lifecycle marketing, we'd love to hear from you. Please click the relevant link to apply.