Join the thriving team at Salter Brothers Hospitality as our new Regional Marketing Manager.
Reporting to the Regional General Manager this role supports the marketing efforts for a specific group of hotels within the Salter Brothers Hospitality portfolio, driving brand awareness, guest engagement, and revenue growth.
You will develop and execute the marketing strategy for a cluster of Hotels and Retreats within the Salter Brothers Hospitality portfolio that are in the Blue Mountains region and Southern Highlands.
This role will work closely with the Director of Marketing to drive awareness and consideration and driving revenue for the Salter Brothers Hospitality portfolio.
It will also collaborate closely with the broader marketing team and key stakeholders across the business to drive performance.
About Salter Brothers Hospitality
At Salter Brothers Hospitality our values; Elevated, Enduring, Care, Mastery, and People People are at the heart of everything we do.
Just as we create exceptional experiences for our guests, we do the same for our people.
Every interaction and touchpoint in our hotels / retreats is designed with the same care and finesse and extended to our teams.
With 20 retreat hotels, 29 restaurants and bars, and 8 spas, we seamlessly integrate 'The Art of Hospitality,' emphasizing that it's not just about what we do, but how we do it.
This commitment to master and to elevate our people experience ensures that all those who interact with our SBH brand have a genuine connection and handpicked journey.
By fostering a supportive and enriching environment, we ensure that everyone feels valued and appreciated, creating an enduring and lasting impact.
The role and key duties;
Implement targeted marketing campaigns tailored to the unique positioning of the defined hotel cluster.
Lead the day to day marketing management for the cluster including collaboration with the marketing team more broadly to drive brand and commercial outcomes;
Create and manage engaging content across digital channels, ensuring alignment with brand identity.
Develop on-property marketing initiatives and partnerships to enhance visibility and guest experience.
Day to day management of marketing expenditure budgets focused on driving revenue targets;
Coordinate PR activations, influencer collaborations, and local business partnerships to drive demand.
Track marketing KPIs, report on campaign success, and provide insights for continuous improvement.
Enable targeted marketing activities to support and drive F&B Marketing, Experiences Marketing and Revenue Generation
Balance a strategic and planned approach with the agility to meet commercial objectives;
Collaborate with other departments to ensure brand consistency and alignment with business objectives;
Support the implementation of systemised processes across the marketing team that are agile and high performing;
Provide effective, consistent, and regular performance feedback to maximise individual and team outcomes;
Proactively keep up to date and share issues and trends that affect the hospitality, tourism industry and consumer behaviour;
Collaborate across the business including the wider commercial team, operations, and finance;
Ensure great stakeholder relations with all of our General Managers at property.
Essential criteria required to be considered;
Minimum 3 years' experience in a Marketing Executive or Manager role directly from within the Hotel industry;
A tertiary Marketing degree is essential;
Experience in managing multiple Hotels / Retreats in a portfolio or cluster is highly desirable;
Sound commercial acumen and technical knowledge of through the line marketing;
Strong and proven expertise in digital marketing including direct marketing tools, SEO/SEM, Google Analytics, Meta and CRM Software;
Excellent verbal and written communication skills;
Excellent relationship management and interpersonal skills;
Demonstrated analytical and data driven thinking;
Strong project management and coordination skills;
Detail-oriented and ability to work in a fast-paced environment.
To apply online, please click on the apply button.
For a confidential discussion please contact Emma Martin our Talent Acquisition Manager on emma.martin@salterbrothershospitality.com