Overview
Prime Video is seeking a Media Marketing Manager to own end‐to‐end media planning and execution and drive media strategy discussions for Australia and New Zealand (AUNZ). Shape how millions of customers discover blockbuster entertainment—from award‐winning series featuring globally recognized talent to live sports events that captivate audiences—while collaborating with exceptional colleagues worldwide.
In the entertainment industry, no two days are the same. Imagine supporting campaigns for blockbuster movies and acclaimed TV series featuring Hollywood talent known across the world—from award‐winning dramas to live sports events that captivate audiences. In this role, you'll have the opportunity to support campaigns across diverse content genres, innovate with emerging platforms, and test new approaches to discover what resonates with AUNZ audiences. We're seeking a strategic team player who excels at building strong stakeholder relationships and has a genuine passion for entertainment, combined with deep understanding of the AUNZ entertainment landscape.
The ideal candidate balances strategic thinking with analytical rigor—demonstrating proficiency in data‐driven optimization for both real‐time campaign adjustments and longer‐term media planning and assessment. You will make data‐informed recommendations, influence cross‐functional teams, and manage multiple campaigns across different audience segments and content genres.
Key job responsibilities Media Planning per campaign
* Support planning of title campaigns in Australia and New Zealand across multiple media platforms
* Manage media briefing process and review agency recommendations to refine campaign plans
* Leverage deep audience knowledge and media expertise to assess proposed media plans, ensuring strategies effectively reach relevant target audiences across appropriate channels and platforms
* Evaluate emerging media channels and platforms, applying strategic judgment to determine optimal fit for specific campaigns and audience objectives
* Build and maintain strong relationships with key media platform partners (including digital, social, and streaming platforms) to stay informed of latest ad placements, features, and innovative approaches in the evolving media landscape
* Conduct real‐time analysis of campaign results and drive optimization decisions
* Execute end‐of‐campaign evaluations and translate learnings into actionable improvements for future campaigns
* Make strategic recommendations based on data analysis to influence campaign direction and investment decisions
Media Campaign Execution
* Manage campaign approval workflows and asset coordination across platforms with operational excellence
* Oversee finance functions including budget coordination, purchase order reconciliation across multiple platforms and partners, invoice approvals, and quarterly forecast management
* Manage ad accounts in compliance with Amazon policy guidelines across major social and digital platforms
* Coordinate with internal finance teams to ensure media budgets align with planned activity and spending is accurately tracked
* Partner with performance and growth teams to ensure title campaigns are comprehensively supported
* Manage long‐term partnership opportunities in consultation with Senior Brand Manager and campaign management team
* Handle large volumes of work with fast turnaround times to ensure all campaigns are delivered flawlessly across media channels
Contributing to overall Media Strategy
* Support development of media planning frameworks including media sufficiency thresholds and strategic models for platform and channel mix
* Contribute to design of flexible media investment mechanisms that can scale appropriately per title launch
* Build and nurture media partner relationships with key platforms to maximize campaign effectiveness
* Support optimization of overall media strategy based on media mix modeling (MMM) analysis results and campaign learnings, connecting business insight with media planning
A day in the life
Your days will be varied— you might start by writing a media brief for an upcoming title launch, then review a first‐cut media plan with your agency, challenging platform recommendations based on your knowledge of AUNZ audiences. By midday, you could be analyzing live campaign performance and coordinating budget shifts toward higher‐performing placements. Afternoons might include a strategy discussion on which platforms to test for a sports campaign, building a measurement framework for an upcoming launch, or conducting a post‐campaign evaluation to shape future investments. Throughout it all, you will balance operational precision with strategic thinking across diverse content genres and audience segments.
About the team
This role is based in Sydney as part of the Prime Video APAC Marketing organization, with dedicated focus on Australia and New Zealand. You will work within a cross‐functional Sydney‐based team spanning PR, marketing, finance, growth, commercial, and marketplace functions. The team operates with a collaborative culture built on trust in each other's functional expertise—whether you are working alongside the Brand Manager, Creative team, or cross‐functionally with Social Media, Communications, and Programming, you will find colleagues who respect your knowledge and perspective.
Basic Qualifications
* 5+ years of professional non‐internship marketing experience
* Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
* Experience in media and brand planning
* Experience in consumer product sales/marketing or in e‐commerce
Preferred Qualifications
* Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights
* Experience in the entertainment industry
* Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
* Experience managing external partners to develop marketing programs
* Experience working collaboratively with cross‐functional teams including creative, social media, PR, and performance marketing
* Strong understanding of Australia and New Zealand entertainment audiences and media consumption behaviors
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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