Director Social Media Job Description
The Director Social Media will lead the development of a customer-first social media and cross-channel editorial strategy. This role supports the strategic planning, creation, and implementation of compelling social media campaigns.
Key Responsibilities:
* Establish a strategy for leveraging social media platforms to engage audiences and drive brand awareness, affinity, and purchase intent.
* Manage internal social media teams, social media agencies, and reporting tools.
* Develop, implement, and maintain social media policies and procedures.
* Assess and manage reporting dashboards.
* Test hypotheses, identify opportunities, and develop clear business and measurement objectives.
The Director Social Media will partner with marketing, PR, social media, website, email, and digital marketing teams to develop cohesive plans that communicate the brand's purpose and connect it to cultural events and milestones.
This is a dynamic career opportunity to impact the lives of others and inspire love.