Job Description
Position: Brand Manager – ANZ (Maternity Leave Cover)
Position Report to: Head of Marketing - ANZ
Function: Marketing
Department: Sexual Wellness
Location: Victoria Gardens, Melbourne, Australia
Position Term Duration: Fixed Term Months) TBC
Start date: Early May 2026
General Summary of Position
The Brand Manager (Maternity Leave Cover) is responsible for managing all facets of the SKYN & LifeStyles brands within the ANZ Region. This includes portfolio management, NPD launches, go-to-market priorities across 4Ps, communication development & planning.
Company Background
The LifeStyles Healthcare business is going through a period of strong growth as sexual wellness becomes a valued and essential part of self-care.
LifeStyles is the #1 sexual wellness company in Australia & New Zealand with marketing leading global brands such as SKYN and local heritage brands such as LifeStyles. The brand values are centred around sex positivity, pleasure and inclusivity.
Responsibilities & Specific Accountabilities
Managing all aspects of the LifeStyles and SKYN brands from initial development of product and brand plans through to communication strategies and execution to drive awareness, sales, market share, and engage our consumers.
Managing various brand building ATL activities such as integrated media campaigns. Conducting measurement and reporting of marketing campaign performance incl. ROI.
Managing the product development process (EPD & NPD) including managing project timelines with local and overseas production and packaging teams.
Liaising with external agencies (design, digital, media,.) in the creation of briefs right through to post campaign analysis.
Contributing to the management of the A&P with the support of the Head of Marketing & wider team.
Manage all aspects of trade marketing incl. point of sale, product listings and documentation. Develop, source and manage trade point of sale to meet the needs of the sales team and retailers.
Managing the CSR activities for the brand (working with Family Planning Australian, teach us Consent & Education Channels)
Supporting content for retailer strategy meetings on a 6-monthly basis (Major customers include Coles, Woolworths, Chemist Warehouse)
Liaising with ANZ sales team to communicate marketing plans, and assist with product and deal sheets, BTL activity, planogram layouts, and other adhoc requests;
1 direct report – Marketing Coordinator
Key Position Requirements
Essential Skills:
Project management: able to work independently by following internal processes and reporting guidelines.
Product & Portfolio Management: Having experience in managing a wide portfolio & planning the NPD pipeline.
Campaign Management: Having experience in working with consumer campaigns across the Australian landscape (digital is a must).
Interpersonal skills: effectively communicate and build strong relationships with team members.
Attention to Detail: monitors and checks work or information and plans and organizes time and resources efficiently.
Creativity: coming up with new and innovative ideas, solution oriented.
Analytical skills: interpret data and consumer trends to determine the best course of action.
Finance/budget management: maintain marketing and advertising budgets.
Communication skills: excellent written and verbal communication, being adaptable to the needs of the audience.
Job Experience
Must have previous experience working as an Assistant Brand Manager or Brand Manager within the Australian FMCG sector.
Experience with IRI database would be preferable.
Experience in working with grocery & pharmacy channels.
Be driven and passionate about brand marketing.
Exposure to the full marketing mix is essential incl. briefing agencies.
Education
Bachelor's degree or higher in marketing or business-related studies.
Additional Requirements (travel, etc.)
Ability to travel (within Australia)
Must be an Australian resident and be able to work in Australia
About the Company
LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.
Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.
The LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates, LifeStyles, Manix, Unimil, and Blowtex and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity.
Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.
LifeStyles Healthcare was created on September 1, 2017, when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.
As of December 1, 2022, Lifestyles is owned by Linden Capital Partners, a Chicago-based private equity firm focused on the healthcare industry.
This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.
LifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are empowered professionals, and we are committed to creating a team of the world's "best of the best." Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us If you're looking for a daring opportunity to build brands in this booming & thrilling category, then let's talk.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Discover more about us at:
Curious to know what does every day look like at LifeStyles?
Find out by looking at employee testimonials:
Due to the high number of applications, we would like to inform you that only selected candidates will be contacted.