Marketing Role Overview
We are seeking a Marketing Specialist to drive brand growth and attract new customers.
Key responsibilities include developing and executing marketing strategies, managing online presence, designing digital ad campaigns, coordinating promotional events, and tracking campaign performance.
The ideal candidate will have a degree in marketing or a related field, 2+ years of marketing experience, proficiency in digital marketing tools, strong communication skills, and the ability to analyse data and translate it into actionable strategies.
Job Responsibilities:
* Develop and execute marketing strategies to increase brand visibility and patient acquisition.
* Manage online presence, including website content, SEO, and social media platforms.
* Design and launch digital ad campaigns with a focus on local targeting.
* Coordinate promotional events, partnerships, and community outreach programs.
* Track and analyse campaign performance using tools like Google Analytics and adjust strategies for optimal ROI.
* Develop referral programs and strategies to attract new patients.
* Collaborate with the sales team to ensure smooth onboarding of new patients.
* Monitor patient feedback and implement strategies to improve the customer experience.
Requirements:
* Bachelor's degree in marketing, Business Administration, or a related field (preferred but not mandatory with proven experience).
* 2+ years of experience in marketing, preferably in healthcare, dental, or service industries.
* Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager, SEO tools).
* Strong communication and copywriting skills.
* Ability to analyse data and translate it into actionable strategies.
Benefits:
* Competitive salary based on experience.
* Performance bonuses and incentives.
* Opportunities for professional growth and development.
* A supportive and collaborative work environment.
* Employee discounts on dental services.
What We Offer
This is an exciting opportunity to join our team as a Marketing Specialist. If you have a passion for marketing and a flair for creativity, we encourage you to apply.
How to Apply:
Apply by sending your resume and a cover letter outlining your qualifications and experience.