Job Description:
We are seeking a visionary and strategic Director of Sales and Marketing to join our team. As the world's largest family of luxury hotels, we pride ourselves in being genuine ambassadors of the InterContinental brand. Our passion for luxury travel spans cultures and customs, inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.
As the ideal candidate, you will be a dynamic leader with a proven track record in driving sales, building brand awareness, relationships with key stakeholders, and creating innovative marketing strategies to ensure the hotel is positioned competitively in the market.
Responsibilities:
* Develop and implement comprehensive sales and marketing strategies to achieve revenue goals for the hotel
* Elevate the visibility and reputation of the brand through innovative marketing campaigns and strategic partnerships
* Lead and mentor a high-performing sales and marketing team, fostering a culture of excellence and continuous improvement
* Define a clear and differentiated position in the market, driving Revenue Generation Index (RGI) improvements in line with business plans
* Ensure alignment with the InterContinental brand, IHG One Rewards, and restaurant and bar to achieve low-cost book direct revenue, optimal mix of sales, market share growth, and brand preference
* Collaborate with IHG Revenue Services, Marketing Shared Services, Brand team, Regional and Global Sales, Distribution, Loyalty, and the broader IHG Commercial team to ensure alignment and consistency of work with brand standards, campaigns, and IHG initiatives at all times
* Drive channel performance through the management of digital and social media best practices, consulting on optimized hotel marketing content, and ensuring integrated use of new and existing IHG tools, platforms, and systems
* Be responsible for compliance, management, and performance across websites, central reservation offices, global distribution systems, online travel agents, and third-party platforms to increase revenue through direct low-cost system contribution
* Lead and execute the long-term commercial strategy of the hotel ensuring alignment with brand standards and owner expectations
Requirements:
* Proven experience as the lead sales & marketing role at a complex hotel and luxury brand
* Exceptional leadership skills with the ability to inspire and develop a dynamic team
* Expertise in digital marketing, branding, and strategic partnerships
* Strong business acumen and commercially savvy, able to manage budgets effectively to achieve ROI for sales and marketing activities
* Experience in setting sales targets, developing strategies, and overseeing revenue management practices
* Ability to work autonomously, be proactive, and take accountability for workload and key deliverables
* High-level communication and relationship management skills, collaborating with a wide variety of stakeholders, both internal and external
* Tertiary education within a Business, Marketing, Sales, or Hospitality-related field
Benefits:
We offer a competitive salary that rewards all your hard work, as well as a wide range of benefits designed to help you live your best work life. These include dry cleaning, impressive room discounts, and some of the best training in the business.
EEO Policy:
IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance, always welcoming different backgrounds, experiences, and perspectives.