Overview
Aunty Grace is a growing recent entrant in the Australian home care sector, challenging traditional models with a client-first approach. Founded in Melbourne, they offer personalised services—from domestic assistance and clinical support to concierge coordination and social engagement. Their mission is to empower individuals to live independently, with dignity, comfort, and joy.
As an emergent brand, Aunty Grace aims to reshape the industry by being proactive, tailored, and transparent. They combine technology, empathy, and operational excellence to set a new standard for home care. Clients and families are active participants in care and wellbeing.
Role
Aunty Grace is looking for a Head of Sales and Marketing to lead their growth strategy. This is a rare opportunity to join a purpose-driven company at a pivotal moment and help scale a business that makes a real difference in people’s lives.
Key Objectives
- Drive growth across home support services, initially in Victoria and then across a wider geographic footprint.
- Lead and grow a high-performing sales and marketing team.
- Position Aunty Grace as a trusted name in home care services.
Responsibilities
- Develop and execute integrated sales and marketing strategies.
- Identify new market opportunities and partnerships.
- Oversee brand development, digital campaigns, and community engagement.
- Collaborate with executive leadership to align commercial goals with care outcomes.
- Monitor performance metrics and optimize for impact.
Why This Role Is Special
- Be part of a purpose-driven company making a real difference in people’s lives.
- Lead a sales and marketing team in a fast-growing sector with national expansion potential.
- Shape the vision and engagement of a brand that puts care first.
- Senior role with the ability to influence strategic direction.
You don’t need aged care experience to thrive in this role. Whether you come from health, services, small business or consumer, Aunty Grace is looking for the key skills that will deliver growth. This is your chance to bring your expertise into a sector that truly matters.
Please call Andrew Bonwick, Partner at Fish Nankivell, on for an Assignment Specification before applying.
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📌 Head of Sales and Marketing
🏢 Aunty Grace
📍 Melbourne