Assistant Brand Manager – OTCOpella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health into people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.BenefitsHybrid working: 3 days onsite / 2 days WFHEndless development opportunitiesHigh growth OTC portfolioAbout the JobThe Assistant Brand Manager – OTC is responsible for a significant contribution to the OTC portfolio through delivery via product and promotional innovation to consumers, launches, go-to-market, packaging, claims and promotions.
You will be a project champion who can influence cross-functional stakeholders to ensure flawless execution.
You will participate in the development, implementation and post-analysis of marketing programs, whilst consulting with key internal and external customers as required.Main ResponsibilitiesSuccessful implementation of brand strategies through appropriate elements of the promotional mixContributing to the annual growth planning processInterpret brand performance data, identify and prioritise strategies and actions to better deliver brand positioning and improve brand performanceResearch and analyze market trends, customer behaviour, and competitor activities to develop insights and strategies for brand activation initiativesUtilise consumer insights to write effective communication briefsHelp support digital strategic implementation working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectivesPlay a key role in developing localised campaigns, liaising with Legal and Reg teams for approval and Media & Digital for execution with agenciesDesign and execute innovative activation plans that leverage presence at POS, digital & social media, and other channelsHelp lead the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presenceManagement of A&P budget and approval governance processWork collaboratively alongside the cross-functional brand team (innovation, regulatory affairs, shopper, sales, finance and other Commercial Business Units) to identify risk and opportunities for the brandLiaise with global and regional marketing teams (as required within role) to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing effortsManage relations with advertising and other external agenciesOptimise brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budgetEnsure all business and promotional activities comply with relevant acts, legal demands and ethical standards, including ASMI and Opella code of conductAbout YouMinimum 2 years brand marketing experience within FMCG/FMC/CH or pharmaceutical preferredWell-developed financial acumen – understand financial principles and be comfortable to help manage a budgetCan demonstrate effective application of market research principles, techniques and dataMarketing management experience with ability to trade off the most effective mix of touch points to achieve communications objectivesImplement complex marketing programs; managing multiple priorities as needed, on time and to budgetProject champion who can lead all relevant parties in flawless executionExcellent planning, time management and presentation skillsAutonomy and ability to balance long-term strategic priorities with short-term business needs, team spirit, persuasion, and influence, highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environmentWhy us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity.
This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.Join us on our mission.
Health.
In your hands.
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