Commercial Manager – Melbourne
Sports Entertainment Network (SEN) is one of the largest sports media content and entertainment businesses, delivering brand stories to national and international audiences across Australia and New Zealand via team ownership, radio, print, television, digital, in‐stadium and events.
We're an energetic, fast‐paced business offering a close team culture that fuels growth nationally and into New Zealand.
About the role and you
Reporting to the VIC Sales Director, the Commercial Manager leads commercial revenue growth, expands partnerships and maximises value across SEN's multi‐platform ecosystem. The role is key to connecting brands with passionate sports fans and delivering high‐impact partnerships across broadcast, digital, events and live sport.
Key Responsibilities
* Commercial Strategy & Revenue Growth: Develop and execute commercial strategies aligned with SEN & SEG's broader business objectives.
* Identify new revenue opportunities across radio & TV broadcast, sponsorship, events, digital platforms & branded content.
* Utilise SEN's expansive reach (radio, TV, digital, in‐stadium, events, sports teams) to create compelling offerings for brands.
* Partnership Acquisition & Management: Prospect, pitch & secure new commercial partners across diverse categories; manage end‐to‐end partner relationships ensuring delivery across SEN's ecosystem.
* Collaborate with internal teams – partnerships, production, digital, talent – to deliver integrated campaigns.
* Measure and report performance through our CRM.
* Pipeline & Prospecting: Develop and maintain a consistent pipeline of qualified leads through proactive outreach, networking and market research.
* Identify and pursue new business opportunities across key categories & emerging sectors.
Skills & Experience Required
* 5+ years in commercial, partnerships or business development roles (sports, media or entertainment preferred).
* Proven success securing new business and managing commercial partnerships.
* Strong negotiation, communication & presentation skills.
* Strong financial acumen and data‐driven decision making.
* Experience in multi‐platform media environments (radio, TV, digital, events).
* Ability to thrive in a fast‐paced environment and manage multiple clients & projects.
Key Attributes
* Commercially focused with a growth mindset.
* Strong relationship builder with excellent stakeholder management.
* Innovative, curious & strategically minded.
* Passionate about sports, entertainment and connecting brands with fans.
Success Measures
* Consistently meet or exceed monthly, quarterly & annual revenue targets.
* Expansion of SEN's commercial partner portfolio with new business.
* Deliver accurate sales forecasting.
* Demonstrate strong outbound activity, generating new opportunities consistently.
Sports Entertainment Network is committed to providing equal employment opportunities to all individuals and encourages applications from a diverse range of candidates, including people with culturally and linguistically diverse backgrounds.
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