We are looking for a talented Marketing Executive who is familiar with the Vietnamese market to lead our strategy and boost brand awareness, customer acquisition, and business growth in international markets. This key role involves collaborating with different departments and running effective marketing campaigns. If you have strong marketing experience, excellent communication skills, and expertise in digital marketing and data analytics, we would love to hear from you and have you drive our success forward.
Tasks & Responsibilities:
* Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies to drive revenue growth, expand market presence, and enhance brand recognition.
* Brand Management & Positioning: Ensure consistent brand identity across all communication channels and develop strategies for brand positioning.
* Marketing Campaign Management: Plan, execute, and monitor the effectiveness of multi-channel marketing campaigns, including digital marketing, PR, events, and partnerships.
* Performance Marketing: Manage and optimize advertising budgets on platforms such as Google Ads, Facebook Ads, SEO, and SEM.
* Customer Insights & Data-Driven Marketing: Analyze customer data to optimize marketing campaigns and increase conversion rates.
* PR Planning: Identify, develop, and implement PR plans to achieve revenue goals and enhance engagement opportunities.
* Marketing Materials Creation: Brainstorm marketing materials such as banners, videos, flyers, and signage.
* Content Writing: Produce content for blogs and social media posts.
* Partnership Marketing: Develop and execute partnership campaigns with strategic partners, including banks, educational institutions, and agencies.
* Stakeholder Management: Work effectively with various departments and partners to achieve marketing goals.
Requirements:
* At least 3 years in marketing, PR, or other relevant fields.
* Excellent communication skills with the ability to present clearly and persuasively.
* Deep understanding of digital marketing, including Google Ads, Facebook Ads, SEO, SEM, social media, and email marketing.
* Proficiency in tools like Google Analytics, Google Search Console, and CRM systems.
* Fluent in both English and Vietnamese for effective communication with domestic and international partners.
* Comprehensive understanding of on-page and off-page SEO.
* Collaborative attitude with a proactive, "can-do" approach.
* Ability to thrive in a fast-paced environment and handle pressure effectively.
* Experience in executing marketing strategies across multiple international markets.
* Skilled in managing multiple marketing projects and coordinating with various teams and stakeholders.
* Ability to implement creative marketing strategies, especially in a fintech environment.
Benefits:
* Salary range: starting from 68,000 AUD per year
* Celebrate the employee's birthday, organize "Happy Hours" each month
* Training opportunities from experts in the fields
* Dynamic and creative environment
* Professional development & skills training
Job Type: Full-time
Pay: From $68,000.00 per year
Experience:
* Marketing: 2 years (Preferred)
Language:
* Vietnamese (Required)
* English (Required)
Work Authorisation:
* Australia (Preferred)