Senior Social Media Manager – Woolworths Group
Lead Everyday Rewards' social media and influencer strategy, turning insights and creativity into high-impact campaigns across paid, owned and earned channels.
Full-time permanent role, based in Surry Hills.
Hybrid: work from home 2 days per week.
Who we are
Woolworths Group is a collective of 200,000+ people across Australia and New Zealand, united by the purpose "to create better experiences together for a better tomorrow."
We value diversity, inclusiveness and continuous innovation to serve more than 24 million customers weekly.
What you'll do
Lead, develop and embed Everyday Rewards' social media strategy across paid, owned and earned channels, ensuring content is platform-native and drives strategic outcomes.
Own the influencer and content-creator strategy – from partner identification, briefs to end-to-end delivery and performance analysis.
Establish and maintain best-practice frameworks, scorecards and guidelines to optimise social performance and audience engagement.
Collaborate with internal teams (Content Planning, Campaign Managers, Group Marketing, Loyalty, Services) to align social activity with broader business goals.
Act as the social platform expert, using insights, trends and performance metrics to inform strategy and optimise campaigns.
Manage and influence stakeholders and agencies to ensure effective delivery, compliance and integration across campaigns and channels.
What you'll bring
Extensive experience in social media strategy and execution, ideally within large brands, retail or loyalty/services-focused environments.
Proven expertise in managing both organic and paid social, with a strong understanding of key performance metrics across Meta, TikTok and Pinterest.
Strong track record leading influencer and content-creator initiatives end-to-end, including brief development and performance evaluation.
Excellent cross-functional stakeholder management skills and the ability to influence and collaborate across teams and agency partners.
Analytical and strategic mindset, capable of measuring performance, generating insights and iterating strategy to optimise results.
What you'll experience
Immersive culture that thrives on curiosity, openness and a proactive attitude.
Team discounts across Woolworths Group brands and a robust rewards program.
Career growth opportunities across a global business with a vast network.
A flexible hybrid working model combining support-office and remote work.
Parental leave provisions and various leave types (study leave, sports representation leave).
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
See how we're creating better experiences together for a better tomorrow.
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