Programmatic Media Specialist at Jumbo Interactive Limited
Join us to apply for the Programmatic Media Specialist role at Jumbo Interactive Limited.
Pay Range
Base: A$120,000.00/yr – A$140,000.00/yr (plus super)
What you will be doing
You are the technical expert accountable for defining, building and executing Jumbo Interactive's media acquisition strategy. This role is essential for driving our channel diversification goals by maximising performance across all programmatic channels, including Video, Display, Native, Audio and DOOH.
You will be responsible for campaign setup and execution, as well as the technical governance of our media platforms (DSP). You will lead publisher relationships alongside the Senior Manager, including deal negotiation, to help deliver measurable ROI against the media investment strategy.
Day‑to‑Day Responsibilities
- Own campaign setup, execution and optimisation across all programmatic media, including Audio, Display, Video (e.g. YouTube, CTV), and Native advertising platforms, ensuring strict adherence to budget and performance targets.
- Implement and manage advanced, automated bidding strategies by leveraging data and audience insights in key platforms like DV360.
- Collaborate with the Insights team to use outputs from Marketing Mix Modelling (MMM) and other statistical analyses to inform media allocation decisions and optimise cross‑channel media buying.
- Own the commercial and technical relationship with key publishers and inventory partners, ensuring access to high‑quality media at competitive rates that align with brand safety standards.
- Work with the Brand and Content team to develop and execute a rigorous creative testing roadmap across key programmatic channels, focusing on dynamic creative optimisation (DCO) and tailored audience segments.
- Serve as the technical point of contact for ad‑serving issues, tracking implementation and tag management requirements related to programmatic media.
- Conduct detailed analysis on campaign performance, providing clear, data‑backed insights on programmatic channel contribution and efficiency.
- Set up, manage and maintain the Demand‑Side Platforms (DSPs) and associated data sharing agreements (DSA), ensuring secure and compliant use of first‑party data for audience targeting.
What you will bring
- Proven hands‑on experience managing and executing programmatic campaigns within an in‑house or agency team.
- Expert proficiency with a major Demand‑Side Platform (DSP) such as DV360 or The Trade Desk.
- Strong technical understanding of ad‑tech infrastructure, including ad‑serving, tag management (GTM), data layers and audience segmentation.
- Demonstrated ability to read and leverage outputs from Marketing Mix Models (MMM) or econometric models to inform media strategy.
- Excellent relationship management and negotiation skills for handling publisher and vendor relationships.
- Confident communicator who thrives in fast‑paced, high‑volume environments.
Our Ways of Working
Based in Brisbane and working out of our Head Office, our hybrid working model combines in‑office collaboration (three days per week) with WFH work (two days per week). We also offer flexible working hours, with core collaboration times from 10 AM to 2 PM, allowing you to design a schedule that suits your life.
Advantages
- A Company Performance Bonus program that rewards your contributions, dependent on company performance.
- Access to our counselling reimbursement program and monthly wellness allowance.
- Award‑winning talent management programs for career growth and skill‑building.
- On‑site chefs (Brisbane) offering fresh, gourmet lunches daily and breakfast twice a week.
- The freedom to work from almost anywhere in the world for up to 120 days a year.
- A social culture, with activities like lunchtime chess, corporate games, soccer, Friday socials and events celebrating diversity and inclusion.
- Generous parental leave: 14 weeks of paid leave for primary carers and 4 weeks for partners.
Candidates who are offered a position will be required to complete pre‑employment checks through our partner, Checkmate.
We are a 2025 Circle Back Initiative Gold Employer – we commit to responding to every applicant.
Key Details
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing and Writing/Editing
- Industry: Software Development
- Location: Brisbane, Queensland, Australia
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