Overview
At JB Hi-Fi, we're more than just one of Australia's largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices. We offer unbeatable value, world-class brands and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business. JB Hi-Fi is the perfect place to power your career, and we're excited to hear from you.
Why join JB Hi-Fi?
* Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.
* Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success.
* Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and E&S Trading).
* Fantastic discounts across the JB Hi-Fi Group, plus access to Beny, our team member benefits app with exclusive offers, wellbeing perks and everyday savings.
* We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles.
* Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families.
* Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community.
* Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle.
Role: Campaign and Content Specialist
The Campaign and Content Specialist is responsible for planning, briefing, and managing integrated marketing campaigns and content across digital channels. This role ensures that key promotions and marketing priorities are effectively translated into customer-facing content. The Campaign and Content Specialist sets campaign direction, prioritises messaging across banners and digital touchpoints, and drives performance through A/B testing. It also plays a central role in briefing, reviewing, and optimising content delivered by the creative team.
Key Responsibilities
* Plan and coordinate multi-channel marketing campaigns in line with promotional activity and business priorities.
* Work closely with the Promotions & Planning team to translate trade plans into campaign briefs and digital priorities.
* Brief creative teams on messaging hierarchy, timing, and asset requirements across banners, homepage, website placements, EDMs.
* Prioritise content across limited real estate (e.g. homepage banners, category features) based on trade importance and business needs.
* Spearhead A/B testing strategies across emails, website banners and digital catalogue proposing creative or messaging variants and measuring performance.
* Write or refine campaign copy/messaging to support designers and ensure tone of voice and clarity.
* Use Klaviyo to schedule, send, and track email campaigns, coordinating with content and creative teams to meet deadlines.
* Monitor campaign performance using Google Analytics, Klaviyo, and internal dashboards to provide insights and recommendations.
* Contribute to campaign wrap-ups with key performance insights, learnings, and optimisation suggestions.
* Maintain visibility over campaign calendars and content schedules to ensure cohesive rollout.
Qualifications
* Tertiary qualification in Marketing, Communications, Advertising, or a related field.
* Minimum 2-4 years' experience in a campaign or content-led marketing role, ideally within a retail, e-commerce, or fast-paced consumer environment.
* Strong understanding of integrated marketing campaigns and content lifecycle management.
* Experience prioritising digital space and messaging based on trade strategy and business impact.
* Confident in briefing and working with creative and digital teams to bring campaign messaging to life.
* Working knowledge of Klaviyo for EDM scheduling, testing, and performance analysis. Competent in using Google Analytics to assess campaign effectiveness and identify optimisation opportunities.
* Excellent written and verbal communication skills, particularly in refining messaging and tone of voice.
* Ability to manage multiple campaigns, stakeholders, and moving parts while staying organised.
* Analytical mindset with an interest in testing, learning, and improving campaign results over time.
Additional Information
If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential. JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you – please don't hesitate to apply!
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