* To ensure marketing activities are in line with all brands identity & imagery; to supervise and ensure smooth execution of overall operations
* Provide leadership and directions in the daily operations of marketing, sales & training
* Strengthen all brands marketing presence and position
Position Purpose
* To ensure marketing activities are in line with all brands identity & imagery; to supervise and ensure smooth execution of overall operations
* Provide leadership and directions in the daily operations of marketing, sales & training
* Strengthen all brands marketing presence and position
ResponsibilitiesPlanning / Operational / Liaison/ New Business & Brands
* Analyse market data and sales trend to set up annual budget in terms of revenue, expenditures and profitability
* Create & develop marketing plan as well as setting up clear indicators to measure the results of each activity
* Create & develop clear business strategies to achieve daily/monthly/yearly goals
* Effectively execute marketing activities as according to marketing calendar and to ensure the ROI
* Set up sales target, periodic sales forecast and must ensure the expected sales outcome is achieved
* Construct monthly report that summarizes sales achievement, marketing activities updates and competitive landscape for submission to principal
* Manage, control and implement optimum merchandising in accordance with brand guidelines
* Explore, prospect and manage consumer data, encouraging engagement programs to maintain long run goals
* Liaise with respective principal in bringing a consistent brand image & marketing programs i.e. marketing campaign, product launch, PR event, etc
* Liaise with respective government institution to ensure that all practices comply to regulation
* Liaise with local partners and ensure business milestones are in place
* Liaise with internal organization to ensure all SOPs are in place
* Plan and organize the operational requirements and enhance on brand development
* To build strong relationships with key players with retailers and regional team
* Ensure effective implementation of new businesses and brands
* To identify and assess new distribution opportunities
RequirementsEducation/Experience/Skills
* Bachelor's Degree in business-related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations
* At least 6 years' proven experience in Brand Management, Retail Marketing in a beauty retail environment (Digital Marketing expertise is a plus)
* A good handle on consumer and market insights, including the ability to analyse market data, and be able to conduct consumer research
* A strong negotiation, communication, presentation and analytical skills including some inclination towards financial representation
* Can handle many projects at once from ideation & creation, to leading a cross functional team through execution in an accurate, well-organized and timely manner
* Possess natural leadership that is inventive, entrepreneurial and solutions-oriented
Key Results/Measures
* Demonstrates thorough behaviour knowledge of Company vision & values and acts consistently in a manner that reflect those values
* Strong market sense (local & global) and insight in grasping key issues affecting the Company
* A corporate entrepreneur with a strong desire to build a successful business
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Technology, Information and Internet
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