Job Title: Upgrade and Engagement Specialist The Opportunity We are seeking an experienced marketing professional to join our regional team in Macquarie Park. This role will be responsible for increasing awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region. * Support the development, implementation, and championing of upgrade marketing strategies * Analyse recipient journeys and upgrade performance to prioritise key opportunities, recommend strategies and initiatives, and develop marketing objectives and campaigns * Create and implement campaign strategies to target recipients with legacy and older-generation devices * Partner with country leads to understand upgrade growth constraints and develop multi-channel marketing and engagement * Develop and execute short-term and mid-term marketing communication strategies targeted at recipients * Champion the e-commerce platform for delivering accessory campaigns * Analyse data to determine profitability segments and customer engagement Responsibilities Include: