Overview
You notice things others scroll past. A clunky website user flow. A homepage that buries the good stuff. A button that nobody's clicking and you know exactly why. In your current role, that insight sits in a doc somewhere and nothing changes.
Join our dynamic Growth Ops team in this newly created role as a Conversion Rate Optimisation (CRO) & UX Specialist, a pivotal role focused on enhancing our website's customer experience to drive significant growth in SEO visibility and conversion rates. Reporting to the SEO & Website Lead, you'll identify and implement key website improvements, championing a customer-first approach. Your work will directly contribute to making our digital platforms more intuitive and enjoyable, translating into tangible business outcomes.
Key Responsibilities
* Supporting the SEO Website Lead in prioritising and delivering impactful website enhancements.
* Focusing on customer experience outcomes and advocating for the Brand.
* Generating insights from user behaviour analysis to drive rapid, quality improvements.
* Collaborating with internal and external stakeholders to embed UX best practices.
What Experience You'll Bring
* A genuine passion for understanding user behaviour and a curiosity for creating exceptional website experiences that lead to growth.
* Ideally, 2+ years in digital marketing, UX, or a website-focused role.
* Familiarity with web analytics platforms (e.g., Google Analytics) and an understanding of A/B testing principles.
* Experience with user behaviour tools (e.g., Microsoft Clarity) is a significant advantage.
* Strong analytical skills to translate data into actionable insights for optimisation.
* Excellent communication, time management, and a proactive, collaborative approach.
Perks
* Location – Toowong, close to public transport with end-of-trip facilities, outdoor spaces and modern collaborative areas. Based at Toowong Village tower with views of the mountains and the Brisbane River, 4 km from the city with access to retail, restaurants and amenities.
The Benefits Of Working At A&G
* Be rewarded – we recognise high performance and reward our people for their hard work through bonuses and other perks.
* Work flexibility – with options to work from home two days per week.
* Leave options – volunteer days, an additional paid 'ME' day, paid parental leave and the opportunity to purchase additional leave.
* Grow with us – learning and professional development opportunities to suit everyone.
* Give back – our A&G Difference program provides opportunities to volunteer, fundraise and donate to causes you care about.
* Take care of yourself – wellbeing resources, mental-health support and fitness discounts.
* Celebrate the wins – on-site events, family fun days and annual celebrations.
* Save money – discounts on insurance products and partner offers across Australia.
About Us
Auto & General (A&G) is one of the fastest-growing major motor and home insurers in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community. Our range includes Car, Motorcycle, Home, Contents, Pet and Travel products delivered through Budget Direct and partnerships with ING, Qantas, Virgin Money and Coles Insurance.
We're excited about the future and we're always looking for talented, passionate individuals who can help us achieve our goal of being Australia's best insurer. If this sounds like you, apply today.
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