You: You're a Community Manager who lives and breathes fan culture, you know how to show up where communities are already thriving - online, IRL, and everywhere in between - making a brand feel like a natural part of the conversation rather than an interruption.
With a deep understanding of what fuels fandom and what fans truly care about, you turn passionate audiences into active advocates through expert social listening, smart content iteration, and genuine interaction that ladders up to brand and growth goals.
The role is laser-focused on building Tixel's community across Australia while also contributing to global strategies and initiatives by sharing insights, spotting opportunities, and helping bring fan-first experiences to life. You bring energy to every interaction, online and offline, and thrive in a fast-paced startup environment where ideas move quickly and community impact is both visible and celebrated.
Us: Born out of a passion for fairness and unforgettable experiences, Tixel is changing the game. We're a rapidly growing ticket marketplace transforming live entertainment and making a real impact by giving fans fearless flexibility to discover and access events they love. Our mission? To become the world's most trusted live event marketplace.
Role Mission: We're scaling quickly - across AU, UK, US and beyond - and building a brand community that matches the culture of the live events we power.
The Gig:
* Develop and execute a community-led growth strategy that supports Tixel's acquisition and engagement objectives in Australia.
* Identify, prioritise and engage with high-value fandoms and online communities: including Discord channels, FB groups, subreddits and emerging platforms that present strong conversion potential.
* Build and nurture relationships with fan leaders, creators, moderators, superfans and scene-shapers to unlock scalable, high-impact activation opportunities.
* Create, publish and optimise fan-first social content that drives conversation, hype, trust and platform awareness.
* Lead day-to-day community engagement across AU, while supporting UK and US markets as required.
* Activate the community at key cultural moments like festivals, gigs, onsales, viral event spikes and partnered collaborations / marketing activations - delivering timely support and driving hype via fan-driven experiences.
* Partner cross-functionally with Marketing, Content, Product and Data teams to turn community insights into growth experiments, product opportunities and campaign inputs.
* Track sentiment, trends and fan behaviours to inform content direction and strengthen Tixel's connection to key communities.
* Nurture vibrant fan ecosystems across all platforms, ensuring Tixel shows up authentically in the spaces fans care about most.
What success looks like:
* Identifying, engaging, and activating high-value fan communities that drive new sellers and buyers onto Tixel.
* Establishing repeatable community-led growth loops across TikTok, Discord, IG, FB Groups, and emerging platforms.
* Delivering measurable increases in our community size, engagement, platform referrals and new user acquisition.
What you bring:
* 5+ years working in community, social or fan-engagement roles
* A proven ability to build and nurture online communities with measurable results
* Excellent communication with a natural, unforced grasp of internet and fan culture
* Ability to interpret analytics and adjust direction based on what's working
* Hands‑on experience with TikTok, Instagram and emerging platforms
* A proactive, positive problem‑solver who thrives in fast‑paced environments
* Experience in music, entertainment or sports is a bonus - passion is essential
Why you'll love it here...
* You'll be a part of a fast‑paced, high‑energy team aligned with the love of music and live events.
* Real ownership: your work will directly shape the future of Tixel's product and growth
* We work hard, but we have fun. Otherwise, what's the point?
* We're committed to building a team that embraces diverse perspectives and creating an inclusive environment where everyone feels valued and empowered.
* We're proud of the fact we are family-friendly and have a flexible work environment with our HQ based in Melbourne, Australia and growing teams in the UK and the US
* You'll get an extra personal day off every month, affectionately known as TDOs (Tixel Day Off)
* We offer a monthly ticket allowance because live gigs are awesome and we want you testing the product as much as possible
* We will invest in your development with access to a 'level-up' allowance and make it our priority to help you achieve your career objectives.
Give it a shot:
* Feeling like you don't tick every box? Stop right there You're probably selling yourself short. We're on the hunt for hidden gems, so throw your hat in the ring and let's see what you've got.
* Here at Tixel, we believe that Diversity, Equity, and Inclusion (DE&I) is key to achieving our mission, which means we are dedicated to making our hiring fair, unbiased and inclusive. So, if you're from a background that's not seen enough in our industry – whether you're female, gender diverse, neurodiverse, a person of colour, part of the LGBTQIA+ family, or any underrepresented star – we're especially keen to hear from you.
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