Overview
* Do you have experience working across GEO/ AEO/ Search Optimisation for AI?
* Are you keen to join a leading Aged Care and Disability platform?
* If you answered 'YES' to all three, we want to hear from you!
A fast-growing Aged Care and Disability platform are expanding their marketing team and investing heavily in digital. With the introduction of AI and platforms like ChatGPT, the team are now looking to future-proof the business by bringing SEO/ GEO/ GSO in-house.
In this newly created role, the SEO and AI Optimisation Manager will be responsible for owning the Organic Search function, end-to-end. Reporting to the Head of Marketing and Digital, you will be responsible for ensuring the platform ranks high on search engines to drive leads and traffic to the site. You will also be a subject-matter expert for all things GEO/ Search for AI and emerging trends and technologies across the space.
What you'll be doing day-to-day
* Owning and delivering an AI-driven organic search strategy (SEO, GEO/ GSO, AEO)
* Managing SEO end-to-end - on-page (70%), off-page (20%) and Technical (10%)
* Technical audits (manual and automated)
* Working across Google, Bing, AI Overviews, ChatGPT Browse, Perplexity, YouTube and voice search
* Working closely with the Content Producer for all things SEO content, and the Senior Digital Marketing Manager for all things Paid.
* Partnering with Martech partners to deliver technical SEO, performance and discoverability improvements
* Owning advanced SEO and AI-visibility reporting
* Providing insights to guide growth strategy, content investment and customer outcomes
* Subject-matter expert for all things organic search, including future trends and technologies
What you'll need to get the role
* Extensive, hands-on SEO experience, in either agency or commercially focused in-house roles
* Ability to set an SEO strategy and then execute
* Experience working across both on-page and off-page
* Experience using AI and automation tools
* Proven ability to successfully drive organic growth across competitive categories
* Strong stakeholder management skills, both internally and externally
* Must be data-driven and commercially-minded
* A genuine passion for AI in the Search space, as well as emerging tech and industry trends
PLEASE NOTE: This role is based on the Gold Coast and is not open to remote-working. Hybrid working and heavily subsidised parking on-site available
This is a great opportunity to join a forward-thinking, tech savvy business who take digital marketing very seriously, and own the SEO function for a business. APPLY NOW to avoid missing out!
For more information on this role, or any other roles AddWorth are working on, please contact Kenan Arif on 0404 118 560 or kenan@addworth.io.
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