Catalyst Recruitment & Consulting provided pay range
This range is provided by Catalyst Recruitment & Consulting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A$170,000.00/yr - A$180,000.00/yr
Direct message the job poster from Catalyst Recruitment & Consulting
Accounting & Finance Recruitment Specialist - Call: 0468 910 998
Digital & Ecommerce Director
Location: Gold Coast / Hybrid
Salary: $180k+ Super + Benefits (salary negotiable based on experience)
Reporting to: CFO
We are seeking a commercially minded, data-driven Digital & E-commerce Director to lead and scale our D2C e-commerce performance globally. With 8+ years in e-commerce or digital product ownership, you will bring strategic thinking, sharp execution, and a hands-on approach to digital growth, performance, and innovation.
What You’ll Bring:
* 8+ years in e-commerce or digital product ownership with proven D2C growth success.
* Experience across international markets, platforms (ideally Shopify), and channel expansion.
* Experience in retail highly regarded.
* Strong background in A/B testing, analytics, and performance optimisation.
* Proficiency in agile workflows, sprint planning, and MVP development.
* Deep understanding of digital marketing, customer behavior, and retention strategies.
* Experience leading teams and managing cross-functional projects.
* Relevant degree in Business, Marketing, Data Science, UX, or similar field.
Key Responsibilities:
* Digital Leadership & Strategy
* Own and lead the vision, roadmap, and strategy across all owned digital platforms.
* Drive digital growth initiatives aligned with overall business objectives.
* Champion agile practices, “test and learn” culture, and Lean Startup principles.
* Recruit and manage digital team members, fostering a high-performing and collaborative environment.
* Stay ahead of industry trends and innovations through market engagement and networking.
* Own all aspects of online performance including traffic, acquisition, sales, conversion, and analytics.
* Lead A/B testing strategy and execution to optimise user experience and performance.
* Develop and iterate on MVPs to test and implement new features quickly and effectively.
* Track and report on KPIs, performance metrics, and user behaviour across platforms.
* Oversee SEO, GEO targeting, UX/UI enhancements, and on-site merchandising.
Tech Stack & Integrations:
* Manage the full digital tech ecosystem including Shopify Plus, Klaviyo, GA4, and relevant 3rd-party tools.
* Identify and integrate new tools that support scalable growth and operational efficiency.
* Maintain clean data flow and system integrations across marketing, commerce, and logistics platforms.
* Ensure data security, privacy compliance, and efficient use of digital tools.
* Train internal teams on platform use and ensure cost-effective tech stack management.
Trade & Campaign Management:
* Build and execute the global promotional and activation calendar.
* Lead go-to-market planning for key campaigns, new product launches, and digital promotions.
* Use data insights to drive trade decisions and enhance cross-channel performance.
* Collaborate with departments to align digital strategies with inventory, marketing, and logistics.
* Continuously test and optimise digital campaign experiences to boost engagement and conversion.
If you're a proactive digital leader ready to roll up your sleeves and drive meaningful results across global platforms, we’d love to hear from you.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail Apparel and Fashion
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