About the Role
This dynamic position is responsible for promoting Council's activities, services, achievements, and strategic direction to the community and media. As the primary media contact for Council, you will drive communication strategies, manage media opportunities, and support the Mayor and CEO with high-quality content across digital platforms, media releases, corporate publications, and Council's website.
Working closely with the Mayor, Councillors, Executive Leadership Team, and internal stakeholders, this role plays a vital part in building Council's reputation and strengthening community trust through clear, timely, and engaging communication.
The ideal candidate will have strong written and verbal communication skills, be able to work under pressure, meet deadlines, and manage competing priorities. Experience in social media management, copywriting, and creative tools such as Adobe and Canva is also desirable.
Key Responsibilities:
* Act as Council's primary point of contact for media enquiries.
* Prepare media releases, statements, talking points, articles, and communications for the Mayor and CEO.
* Develop and maintain strong relationships with local, regional, and state media.
* Monitor media and social media to gauge community sentiment and emerging issues.
* Produce content for newsletters, publications, notices, and digital platforms.
* Promote Council initiatives, community events, and local employment.
* Support crisis communication and provide advice during emergency/disaster events (Local Disaster Management Group).
Digital & Multi-Media
Manage Council's website and ensure content is accurate and up-to-date. Manage and grow Council's social media presence. Create high-quality photography, videography, and digital content. Design engaging visual materials aligned with Council's style guide. Stay up-to-date with digital trends, tools, and platform analytics.
Public Relations & Stakeholder Engagement
Build and maintain relationships with community stakeholders and media partners. Support Council campaigns, programs, and advocacy priorities. Develop and implement PR strategies to enhance Council's public image. Provide communication advice to managers and staff on engagement approaches.
Strategy & Governance
Review communication policies, guidelines, and procedures. Identify potential reputational risks and develop strategies to manage them. Contribute to strategic communication planning across Council operations. Prepare reports, attend briefings, maintain confidentiality, and meet corporate deadlines.