Up to $120k + 10 days paid training + hybrid work
First Focus is Australia'sbestManaged Service Provider (MSP), with a team of over 300 technical professionals across offices in Australia, New Zealand and the Philippines. or over 15 years, we've thrived by acquiring new clients and pushing our boundaries. Now, we're on the lookout for an exceptional Senior Digital Marketing Specialist to propel us even further.
Why This Role?
You'll be at the forefront of our marketing efforts, managing and optimizing paid online advertising campaigns across platforms like LinkedIn and Google Ads, including Performance Max and Demand Gen campaigns. Your expertise will help us build and segment audiences, enhancing visibility and conversion rates through targeted site management.
What You'll Do
This role will revolve around the following 4 core areas:
Paid Online Advertising: Craft and manage strategic campaigns to maximize our reach and impact.
Site Management: Ensure every page is optimized for key goals, whether it's boosting visibility or enhancing conversions.
SEO and Testing: Execute both technical and on-page SEO, alongside A/B and multivariate testing to optimize results.
Lead Nurturing and CRM: Develop campaigns to convert traffic into qualified sales leads and maintain our Google business profiles.
This means that day to day, you will have ownership and accountability for:
Managing paid advertising including LinkedIn and Google Ads and to assist with this, experience with Performance Max and Demand Gen campaigns will be invaluable.
Segmenting and building audiences
Managing our websites and ensuring that all pages are optimised to meet relevant goals i.e. visibility & conversion.
SEO of our websites (both technical and on-page SEO).
A/B testing and multivariate testing within campaigns to ensure best results are reached.
Management and optimisation of our My Business profiles on Google.
Creation and management of lead nurturing campaigns to convert web traffic to Sales Qualified Leads.
Analysis of the performance of our websites, paid ad campaigns and other initiatives and creation of reports to share insights.
Presentation of insights to our team and management.
What We Value
A collaborative spirit and the ability to juggle multiple priorities.
Strong analytical skills to interpret data and improve strategies.
Experience in nurturing leads and using CRM tools effectively.
A passion for digital marketing and staying on top of the latest trends.
Our values are central to who we are and what we do, so they are key aspect of decision making for us when hiring. This means they are worth reviewing if you are considering applying for this exciting position in our team. They can be found on the About Us page of our website.
Flexibility: Enjoy a role that adapts to your lifestyle.
Impact: Lead transformative marketing initiatives that enhance engagement and growth.
Supportive Team: Collaborate with a dynamic and encouraging group.
Career Growth: Develop your skills with the top-rated MSP in Australia (not just hype, voted best MSP in Australia 8 years running so check us out on CloudTango dot net).
Attractive Compensation: Competitive salary package.
Ongoing Learning: Benefit from 10 paid days of training leave annually.
First Focus welcomes applications from Neurodiverse candidates. We recommend & appreciate disclosure along with the application so that a copy of our Neurodiversity Statement can be provided outlining the flexible options we can offer to best showcase your skills.
Ready to take the next step in your career? Join us at First Focus and be part of a team where your contributions make a real difference. Explore more on our values and culture by visiting the First Focus site. Apply today
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Your application will include the following questions:How many years' experience do you have in digital marketing? Which of the following statements best describes your right to work in Australia? Do you have experience with Search Engine Optimisation (SEO)? Which of the following online advertising methods do you have experience with? What's your expected annual base salary? Do you have experience with multi-variate and A/B testing methodologies? How much notice are you required to give your current employer?
First Focus IT is Australia's #1 MSP and an innovative provider of IT solutions, dedicated to helping organizations harness the power of technology to drive their success. We pride ourselves on our commitment to delivering exceptional service, reflected in our recognition as the top Managed Service Provider for medium-sized businesses for seven consecutive years.
We focus on hiring and retaining Australia's best IT professionals and we deliver a broad range of services designed to meet the unique needs of mid sized clients. We support over 35,000 end-users across a diverse clientele and help our people develop and grow, focusing on transparency, training and promotion from within.
First Focus IT is Australia's #1 MSP and an innovative provider of IT solutions, dedicated to helping organizations harness the power of technology to drive their success. We pride ourselves on our commitment to delivering exceptional service, reflected in our recognition as the top Managed Service Provider for medium-sized businesses for seven consecutive years.
We focus on hiring and retaining Australia's best IT professionals and we deliver a broad range of services designed to meet the unique needs of mid sized clients. We support over 35,000 end-users across a diverse clientele and help our people develop and grow, focusing on transparency, training and promotion from within.
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Perks and benefits Values: A Team with a Shared Vision Professional Development : Never Stop Growing Career Growth : Find & Reach Your Next Big Thing Valuing You: Benefits to Help You Be You
What can I earn as a Digital Marketing Specialist
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