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Creative visual strategist

Melbourne
beBeeMerchandiser
Posted: 8 December
Offer description

Visual Merchandising Lead

This role plays a pivotal part in defining Adairs' national visual merchandising strategy.

* Main Responsibilities:
* Create visually striking store environments and oversee the flawless execution of national visual merchandise programs across every store and campaign.
* Leverage creativity and strategic thinking to bring brand stories to life, working closely with key business partners.
* Develop detailed visual merchandising directives and category-specific styling guides for national campaigns.
* Coordinate the production and allocation of point-of-sale collateral, props, and fixtures across the store network.
* Maintain VM training materials, standards manuals and photographic references to ensure brand consistency across all stores.

About This Role:

* Lead the rollout of monthly window, in-store and campaign executions aligned with seasonal and brand priorities.
* Collaborate with suppliers and store teams to ensure timely delivery and executional excellence.

Key Performance Indicators:

* Sustained brand consistency across all stores.
* Improved customer engagement through immersive visual experiences.

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