Responsibilities
Own and protect the MAX brand, ensuring consistency and impact across all channels.
Develop and implement marketing and communication strategies that deliver or exceed financial objectives.
Manage industry partnerships and maximise benefits for MAX and stakeholders.
Oversee marketing planning, budgeting, and compliance across all jurisdictions.
Plan and execute communication requirements across owned, earned, paid, and shared channels.
Create and manage advertising and sales collateral, including trade ads and sales material.
Lead MAX's presence at major industry trade shows and smaller trade events.
Manage digital platforms including max.com.au and MAX LinkedIn channel.
Collaborate with Data & Insights to leverage market intelligence for better outcomes.
Support key projects and enable resource flexibility across the business.
Qualifications
* Degree in Business, Commerce, or Marketing.
* Proven experience in B2B marketing and brand management.
* Strong project management and relationship-building skills.
* Creative, innovative thinker with digital expertise.
* Experience in trade marketing and event management.
* Understanding of compliance in a highly regulated industry.
* Excellent negotiation skills and ability to influence outcomes.
Benefits
* Diverse leave options: bonus leave of 5 days annually, cultural, volunteer, and 18-weeks parental leave.
* Access to corporate discounts and our leading health and wellbeing app.
* Monthly employee social activities, competitions, awards and free tickets to events.
About Us
Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better.
Apply Now
Now is the time to join Tabcorp The start of a new, exciting chapter in our long history. We have a dynamic, new CEO in Gillon McLachlan and we're building a winning culture by bringing our office-based teams together onsite every day. We value flexibility – like adjusting start or finish times or working remotely when required – however we believe being together is key to our success.
Inclusivity & EEO
We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging and is treated with respect. As a Tabcorp employee, you will:
* Foster a respectful and inclusive working environment within your team.
* Support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment and other inappropriate behaviour in our workplaces.
We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via if you require any accommodations or adjustments to ensure your full participation in our recruitment process.
Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.
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