Job Overview:
We are seeking an SEO specialist that has
at least 1 year of SEO experience, with a good understanding of the English language, content creation, and platform-specific optimisation.
The role will require optimising various platforms, including WordPress, HubSpot, Shopify, and Demandware/Commerce Cloud. Our team consists of developers who can assist in teaching therefore, the right candidate does not need experience in optimising all platforms, but must be interested and willing to learn.
Key Responsibilities:
* Conduct technical SEO audits and implement strategies to improve organic search rankings across multiple platforms, including WordPress, HubSpot, Shopify, and Demandware/Commerce Cloud.
* Optimise website structure, meta tags, content, and other on-page elements for SEO.
* Collaborate with developers and content creators to ensure SEO best practices are integrated into web designs and content.
* Monitor, analyse, and report on SEO performance using tools such as Google Analytics, Google Search Console, and SEO-specific platforms, Semrush experience is an advantage.
* Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
* Write and edit SEO-friendly content in English, ensuring that it aligns with keyword strategies and supports overall SEO goals.
* Manage and improve organic search performance, focusing on CTR, conversion rates, and overall traffic.
* Conduct keyword research and competitor analysis to identify opportunities for growth.
* Provide recommendations and execute strategies for content development in coordination with SEO goals.
Qualifications:
* Experience:
Minimum 1 years of SEO experience, previous experience in copywriting..
- Platform Expertise:
Experience with Demandware/Commerce Cloud is highly desired. Proficiency in optimising WordPress, HubSpot, and Shopify is desired.
- Content Writing:
Strong command of the English language, with experience in writing SEO-friendly content.
- Analytical Skills:
Ability to analyse data, identify trends, and make data-driven decisions.