Job Description
This is an exciting opportunity to join our dynamic team as a Digital Media Specialist, where you will have the chance to craft compelling content that resonates with target audiences and strengthens the brand's presence online. Your expertise will be essential in driving strategic initiatives aimed at increasing the company's market share, by utilizing data-driven insights and continuously optimizing content strategies.
* Key Responsibilities:
* Implement and oversee the setup and configuration of campaigns, ensuring seamless execution and adherence to specified parameters and goals.
* Coordinate and lead regular meetings with media partners to discuss strategies and updates and ensure alignment on campaign objectives.
* Responsible for organizing and trafficking video assets weekly using CM360, ensuring proper management and distribution in line with campaign requirements.
* Monitor and manage monthly budgets while overseeing financial aspects to ensure campaigns remain within allocated financial limits.
* Work with brand teams to determine media weightings, prioritize assets, and ensure effective asset management aligned with overall brand objectives and strategies.